Recruitment Marketing Specialist

Recruitment Marketing Specialist

POSITION: Recruitment Marketing Specialist

SUPERVISOR: Executive Director of Recruitment Strategy

DEPARTMENT: Enrollment Management

LOCATION: Oncampus located in Tiffin OH

JOB TYPE: Fulltime

Tiffin University (TU) was founded in 1888 and offers accredited undergraduate and graduate degrees in business administration criminal justice social sciences creative and media arts humanities education sciences technology and health. The Universitys campus in Tiffin Ohio blends traditional historic and modern buildings creating a vibrant and welcoming educational community for its students faculty and staff. Students can pursue associate undergraduate and graduate programs both on campus and online as well as at Terra State Community College. In addition TU offers Bachelor in Business Administration and Master of Business Administration degrees in Bucharest Romania and educational opportunities for students from Switzerland and Latin America. The University also provides an online Ph.D. program in Global Leadership and Change.

The main campus in Tiffin is a beautiful 153acre blend of traditional historic and modern buildings that create a vibrant and warm home for an educational community. We offer undergraduate and graduate degrees in business in Bucharest Romania. From academic programs in sports and recreation management to homeland security/terrorism communication and management TU offers more than 40 majors through oncampus and online learning resulting in real advantages for our students.

GENERAL JOB DESCRIPTION

The Recruitment Marketing Specialist is a pivotal entrylevel to midlevel role focused on delivering innovative creative and visually stunning digital and print recruitment marketing assets across various platforms and delivery methods. This position plays a crucial role in a collaborative team environment working closely with team members and key stakeholders to design and implement effective marketing campaigns aimed at prospective students.

The Recruitment Marketing Team is responsible for planning executing and designing photography video and other digital and print content for social media posts certain media buys the Universitys website communication campaigns and various marketing assets. The team also oversees the launch campaigns of new programs ensuring seamless collaboration across departments from initial faculty approval to the final content being published across different platforms.

The Recruitment Marketing Team collaborates closely with internal stakeholders including faculty admissions and academic departments to ensure that messaging and campaigns align with recruitment goals. This collaboration is essential for keeping all marketing materials consistent and effectively communicating the Universitys values and offerings to potential students.

KEY PERFORMANCE INDICATORS (KPIs)

Key Performance Indicators (KPIs) for the Recruitment Marketing Team include but are not limited to: (Individual KPIs will be developed in the first 30 days).

For Digital Design:

• Project Completion Rate: The percentage of projects completed on time.
• Revision Rate: The number of revisions clients request per project indicates the clarity of initial design briefs.
• Design Efficiency: The time taken to complete design tasks compared to the estimated time.
• Engagement Metrics: For digital designs (like social media graphics) track likes shares and comments.

For Print Media:

• Print Quality Score: Evaluation of print outputs based on clarity color accuracy and compliance with specifications.
• Cost per Print Job: Average expense incurred for each printing project.
• Turnaround Time: Average duration from design approval to final print delivery.

For Video Media:

• Video Completion Rate: Percentage of viewers who watch the video to the end.
• View Count: Total number of views across all video platforms.
• Engagement Rate: Likes shares comments and overall interaction with the video content.
• Production Time: Average time taken to produce a video from concept to final edit.

Traffic and Engagement Metrics:

• Website Traffic: The total number of visitors (both unique and returning) over a specific period.
• Page Views: The average number of pages viewed per session indicating user engagement.
• Bounce Rate: The percentage of visitors who leave the site after viewing only one page reflecting content relevance and user experience.
• Average Session Duration: The average time users spend on the site indicating engagement levels.

New Program Launch Campaigns:

• Launch Completion Rate: The percentage of program launches executed according to schedule from approval to live status.
• Campaign Engagement Metrics: Assess the effectiveness of new program launch campaigns by measuring engagement levels across digital channels such as social media and the web.
• Faculty Collaboration Success: The timeliness and clarity of collaboration with faculty on program approvals aligning marketing assets (website and print materials).
• Time to launch: The average time taken from program approval by faculty (clearly defining the program target launch enrollment date) to fully market programs across all platforms

Social Content Performance:

• Content Engagement: Metrics such as shares comments and likes on blog posts or articles.
• Top Performing Pages: Identifying pages with the highest traffic and engagement to guide future content strategy.
• Content Update Frequency: The regularity of content updates ensuring the site stays fresh and relevant.

Technical Performance:

• Error Rate: The frequency of errors (e.g. 404 errors) encountered by users indicates potential issues with site navigation.

MAJOR DUTIES AND RESPONSIBILITIES

• Assist in developing and implementing a social media strategy by conducting research benchmarking crafting messaging and identifying the audience.
• Assist in researching audience preferences and discovering current trends. Stay uptodate with changes across all social platforms to ensure maximum effectiveness.
• Create and plan online content production and scheduling.
• Assist in the creation and maintenance of social media pages and profiles for the university.
• Assist in developing and executing a social media marketing plan and editorial calendar incorporating an optimal posting schedule based on website traffic and customer engagement metrics.
• Create edit publish and share content daily including original text images video and HTML.
• Assist in moderating usergenerated content and messages in accordance with company and community policies.
• Assist in managing crises addressing negative reviews and communicating bad news.
• Collaborate with other departments to manage the Universitys reputation coordinate promotions and increase reach.
• Assist with recommending ad purchases and promoting posts as needed.
• Collaborate with all departments to execute print and video campaigns coordinate promotions and enhance recruitment outreach.
• Create videos as needed including videos for the program and special recruitment events.
• Assist with photographs/videos of headshots campus events students staff and faculty for use in recruitment communications.
• Generate innovative ideas and concepts for various digital projects including print assets emails and digital ads.
• Create engaging visual designs that embody and convey the desired brand message.
• Design and create interactive elements like animations and dynamic infographics.
• Utilize Content Management Systems (CMS) to manage digital content as needed.
• Make sure all designs follow the brands style and visual guidelines.
• Conducting content audits to remove redundant and/or duplicate information.
• Ensuring the quality and efficiency of the website through regular testing plans.
• Regularly enhancing the websites user experience.
• Collaborating with all faculty staff and management to ensure the website content is accurate aligns with brand strategy and meets the organizations standards.
• Research and suggest strategies to enhance website traffic.
• Other responsibilities as assigned.

QUALIFICATIONS/SKILLS/ABILITIES FOR THE JOB

Education

• Bachelors degree in graphic design digital media or closely related area is preferred.

Experience

• Experience in photography videography and production is preferred.
• Experience in graphic design and prototyping tools like Adobe XD Sketch InVision and Figma.

Other:

• Ability to understand and communicate brand ethos through digital designs.
• Innovatively solve visual challenges with a strategic mindset.
• Work effectively with teams across different departments such as marketing UX and development.
• Keen eye for detail ensuring accuracy in design outputs.
• Efficient in managing multiple projects and meeting deadlines.
• Must be flexible and available to work weekends.
• High Team collaboration.
• Metrics and resultsdriven focused.

TIFFIN UNIVERSITY SPONSORED BENEFITS

Tiffin University offers excellent benefits. All fulltime employees of Tiffin University are eligible for our fulltime benefits package which includes medical dental and vision insurance Health Savings Account with employer incentive contribution Employer Paid and Supplemental Life Insurance ShortTerm and LongTerm Disability 403b Retirement with Employer Match Time Off (annual and sick leave) Observed Holidays Tuition Assistance and Reimbursement and Employee Assistance Program.

KEY COMPETENCIES

Interdependence: Fosters collaboration

Communication: Strong decisionmaking and communication skills

Accountability: Formulates effective and progressive strategies aligned with the Universitys mission and values

Respect: Creates an engaging collaborative work environment by bringing diverse people and ideas together.

Entrepreneurship: Influences and Inspires

EMBRACING OUR GUIDING PRINCIPLES

VISION STATEMENT The vision for Tiffin University is to become A premier university for challenging students to enhance their global competencies and 21stcentury skills for success in a diverse world.

MISSION STATEMENT The mission of Tiffin University is to Educate students by linking knowledge to professional practice.

CORE VALUES The values of Interdependence Communication Accountability Respect and Entrepreneurship comprise the ICARE values of Tiffin University.

Tiffin University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. While we strive for a diverse mix of candidates all employment decisions are made without regard to race sex or other protected characteristics.

Tiffin University is an Equal Opportunity Employer