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Recruitment Marketing Specialist
POSITION: Recruitment Marketing Specialist
SUPERVISOR: Executive Director of Recruitment Strategy
DEPARTMENT: Enrollment Management
LOCATION: Oncampus located in Tiffin OH
JOB TYPE: Fulltime
Tiffin University (TU) was founded in 1888 and offers accredited undergraduate and graduate degrees in business administration criminal justice social sciences creative and media arts humanities education sciences technology and health. The Universitys campus in Tiffin Ohio blends traditional historic and modern buildings creating a vibrant and welcoming educational community for its students faculty and staff. Students can pursue associate undergraduate and graduate programs both on campus and online as well as at Terra State Community College. In addition TU offers Bachelor in Business Administration and Master of Business Administration degrees in Bucharest Romania and educational opportunities for students from Switzerland and Latin America. The University also provides an online Ph.D. program in Global Leadership and Change.
The main campus in Tiffin is a beautiful 153acre blend of traditional historic and modern buildings that create a vibrant and warm home for an educational community. We offer undergraduate and graduate degrees in business in Bucharest Romania. From academic programs in sports and recreation management to homeland security/terrorism communication and management TU offers more than 40 majors through oncampus and online learning resulting in real advantages for our students.
GENERAL JOB DESCRIPTION
The Recruitment Marketing Specialist is a pivotal entrylevel to midlevel role focused on delivering innovative creative and visually stunning digital and print recruitment marketing assets across various platforms and delivery methods. This position plays a crucial role in a collaborative team environment working closely with team members and key stakeholders to design and implement effective marketing campaigns aimed at prospective students.
The Recruitment Marketing Team is responsible for planning executing and designing photography video and other digital and print content for social media posts certain media buys the Universitys website communication campaigns and various marketing assets. The team also oversees the launch campaigns of new programs ensuring seamless collaboration across departments from initial faculty approval to the final content being published across different platforms.
The Recruitment Marketing Team collaborates closely with internal stakeholders including faculty admissions and academic departments to ensure that messaging and campaigns align with recruitment goals. This collaboration is essential for keeping all marketing materials consistent and effectively communicating the Universitys values and offerings to potential students.
KEY PERFORMANCE INDICATORS (KPIs)
Key Performance Indicators (KPIs) for the Recruitment Marketing Team include but are not limited to: (Individual KPIs will be developed in the first 30 days).
For Digital Design:
For Print Media:
For Video Media:
Traffic and Engagement Metrics:
New Program Launch Campaigns:
Social Content Performance:
Technical Performance:
MAJOR DUTIES AND RESPONSIBILITIES
QUALIFICATIONS/SKILLS/ABILITIES FOR THE JOB
Education
Experience
Other:
TIFFIN UNIVERSITY SPONSORED BENEFITS
Tiffin University offers excellent benefits. All fulltime employees of Tiffin University are eligible for our fulltime benefits package which includes medical dental and vision insurance Health Savings Account with employer incentive contribution Employer Paid and Supplemental Life Insurance ShortTerm and LongTerm Disability 403b Retirement with Employer Match Time Off (annual and sick leave) Observed Holidays Tuition Assistance and Reimbursement and Employee Assistance Program.
KEY COMPETENCIES
Interdependence: Fosters collaboration
Communication: Strong decisionmaking and communication skills
Accountability: Formulates effective and progressive strategies aligned with the Universitys mission and values
Respect: Creates an engaging collaborative work environment by bringing diverse people and ideas together.
Entrepreneurship: Influences and Inspires
EMBRACING OUR GUIDING PRINCIPLES
VISION STATEMENT The vision for Tiffin University is to become A premier university for challenging students to enhance their global competencies and 21stcentury skills for success in a diverse world.
MISSION STATEMENT The mission of Tiffin University is to Educate students by linking knowledge to professional practice.
CORE VALUES The values of Interdependence Communication Accountability Respect and Entrepreneurship comprise the ICARE values of Tiffin University.
Tiffin University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. While we strive for a diverse mix of candidates all employment decisions are made without regard to race sex or other protected characteristics.
Tiffin University is an Equal Opportunity Employer
Required Experience:
Unclear Seniority
Full-Time