Senior Account Executive, Health & Wellness
Senior Account Executive, Health & Wellness
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$ 40000 - 85000
1 Vacancy
Job Description
Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams industryleading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP) the creative transformation company. For more information visit and follow us on LinkedIn andInstagram.
MORE ABOUT THE ROLE:
We are looking for a Senior Account Executive to join our bestinclass Healthcare team in NYC. This Senior Account Executive will help to establish the strategic vision for a number of client initiatives.
You will be managing daytoday client activities across a variety of programming and be comfortable with and interested in integrated communications: digital and social programming traditional media paid media and internal communications. You will be a core member of our team leading and managing your own projects and work streams. This is an opportunity to draft strategic materials for clients generate creative ideas manage projects think both strategically and tactically and have an impact in our Health & Wellness team.
We are in need of someone who understands the pharmaceutical/healthcare space and has a passion for working with healthcare clients.
WHAT YOULL DO:
- Manage and oversee daytoday client communications serving as a reliable point of contact and ensuring exceptional service strategic guidance and satisfaction.
- Lead the development and execution of integrated communications strategies including media relations content marketing digital campaigns and thought leadership initiatives ensuring alignment with client objectives.
- Develop and present strategic plans campaign proposals and performance reports to clients offering thoughtful insights and recommendations.
- Draft and edit highquality press releases bylined articles media pitches client reports social and digital content blogs backgrounders fact sheets bios and other communications content with accuracy creativity and attention to detail.
- Be comfortable with digital media tools and metrics and utilize social networking formats to reach specific audiences.
- Conduct indepth research on healthcare trends competitive landscapes and media opportunities to inform and shape strategic recommendations.
- Proactively identify opportunities to grow existing accounts offering innovative solutions and strategies to meet client goals.
- Monitor analyze and report on media coverage creating comprehensive coverage reports and performance analytics to demonstrate ROI and campaign success.
- Coordinate and manage internal teams to ensure seamless project management meeting timelines budgets and quality standards.
- Assist in account administration duties such as billing and activity reports.
- Build and maintain strong trusted relationships with clients anticipating their needs and providing strategic counsel and problemsolving support.
- Play a key role in new business development including researching prospective clients contributing to proposal development and leading or participating in pitch presentations.
- Mentor guide and support junior team members fostering a collaborative supportive and growthoriented environment.
- Stay informed on evolving healthcare regulations compliance standards and communications best practices to ensure all campaigns are strategic innovative and industrycompliant.
- Develop relationships with external audiences (media thirdparty constituencies etc.) to pitch and convey client stories.
- Secure media interviews and coordinate specific events and promotions for clients.
EXPERIENCE THAT CONTRIBUTES TO SUCCESS
- 3 years of experience in marketing communications public relations or a related field; experience in pharmaceuticals or healthcare is required.
- Proven ability to manage multiple accounts and projects in a fastpaced deadlinedriven environment.
- Strong written and verbal communication skills with the ability to craft compelling narratives and build trusted relationships.
- Experience with HCP and DTC marketing including earned media content marketing social media and digital strategies.
- Knowledge of healthcare regulations and compliance standards.
- Teamoriented with a positive attitude strong work ethic and commitment to delivering outstanding results.
- Passion for telling the client story and a proven track record of success positioning large clients with top tier media.
- Understanding of the integration of social media and traditional media.
- Ability to take ownership of a program and work with autonomy
- Experience using media monitoring tools (Cision Radian6 Gorkana Vocus etc.) is a plus
- Proficiency with Microsoft Word PowerPoint and Excel as well as social media platforms (Facebook X Pinterest Instagram).
- Ability to push the envelope and think outside the box.
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives training opportunities and employee resource groups.
Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process feel free to reach out to us at Please note that this email is for applicants needing special assistance so we may not be able to reply to other inquiries.
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
For more information visit.
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Individual compensation varies based on jobrelated factors including location business needs level of responsibility experience and qualifications. We offer a competitive benefits package; click here for more details: base salary for this position at the time of this posting may range between:
$40000 $85000 USD
You belong at Burson:
Our vision is for Burson to be the leading academy company for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills expand their networks and ultimately produce the best solutions for todays leading brands. Our commitment to your growth is reflected in our robust benefits and people programs which include professional development opportunities mentorship programs with industry leaders a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson were an agency of learnitalls. We recognize that the things we do best creativity and communications require a level of nuanced understanding. Thats why its imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we cant do the essential work of inspiring bold ideas fostering constructive dialogue cultivating meaningful experiences and driving innovation and creativity for our partners. Your unique point of viewyour talentis what makes you a #BursonPerson and its how we deliver exceptional results for our clients together.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
When you click the Submit Application button below this will send any information you add below to Burson. Before you do this we think its a good idea to read through ourRecruitment Privacy Policy. California residents should read ourCalifornia Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us and how you can update the information you have provided us with or how to remove it.
Required Experience:
Senior IC
Employment Type
Full Time
Key Skills
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