Ad Operations Manager
Ad Operations Manager
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Job Description
The Digital Ad Operations Managerwill lead the execution and management of all digital ad campaigns. This position is responsible for properly setting up and trafficking all components of Caesars Digital Real Money Gaming ad campaigns via our ad server maintaining a thorough QA process and helping to create and maintain best practices.
This role will partner closely with key members of Growth Marketing MarTech Brand/Creative Product Analytics 3rd Party Vendors other Key Stakeholders with a primary focus of driving customers to our various Real Money Gaming apps. This role will also be managing an analyst to help support Ad Operations.
What You Will be Doing:
Oversee and operate all ad serving operations for digital marketing campaigns.
Oversee daytoday logistics for trafficking tagging and implementation of ad campaigns
Liaise acrossProductCreative Growth Marketing Brand Marketing and Analytics teams; prepare reporting and provide metrics on all trafficked campaigns.
Collaborate with marketing stakeholders legal and vendor representatives on campaign objectives.
Monitor all inflight campaigns for proper serving clickthrough action and conversion events.
Serve as the escalation point for troubleshooting testing and implementation of ad operations.
Assist in the evaluation of new marketing technologies.
Help facilitate communication between marketing and other crossfunctional departments including MarTech Engineering Conversion and Analytics.
Stay current on updates inthe everevolving advertising and digital ecosystems.
What You Will Need:
Bachelors degree (Preferably in business management computer sciences data management or another related major)
5 years exposure to and understanding of the online advertising space
Must be proficient in ad server targeting methods and have previous ad operations experience
Experience using Google Campaign Manager (form. DoubleClick) Google AnalyticsGoogle Tag Manager Tableau PowerBI
Handson experience around MMPs such as Adjust Appsflyer Branch Kochava etc.
Must be proficient with JavaScript iFrame and HTML coding as it relates to ad serving and pixel implementation
Excellent problemsolving skills and the ability to manage projects autonomously
Strongattention to detail
Experience with Rich Media andVAST files
Knowledge of coding of multiple click tags
Experience in a regulated industry preferred
Required Experience:
Manager
Employment Type
Full Time
