Senior Manager, Product Marketing

The Senior Manager of Product Marketing will be responsible for developing and executing the product marketing strategy at Factor. This includes leading gotomarket strategies for new product launches identifying customer segments refining value propositions and optimizing product positioning. Working crossfunctionally with the Product Strategy Tech Brand Creative Pricing and Performance Marketing teams this role will ensure alignment across the customer lifecycle from acquisition to retention. The Senior Manager will report to the Associate Director of Product Marketing and will focus on both product marketing campaigns for customer acquisition and strategies to drive longterm customer retention to beat conversion forecasts and create incremental revenue for Americas #1 readytoeat meal delivery brand.

Factors Mission:

Factor takes the guesswork out of eating well with fresh nutritious delicious meals and snacks for busy lives. We believe that a wellbalanced diet is key to achieving a sustainable and healthful lifestyle long term. Factor makes it easy with chefprepared dietitianapproved meals ready to heat and eat in minutes.

You will

• Own and execute the product marketing strategy for new product launches focusing on customer segmentation positioning messaging and campaign briefing.
• Map out the user journey gather insights and identify customer needs to influence Product and Performance Marketing roadmaps.
• Partner with crossfunctional teams including Product CRM Tech Brand Creative Analytics UX Research and Performance Marketing to improve the user experience and drive conversions engagement and retention.
• Be the Voice of the Customer for Factor sharing insights and best practices to optimize conversion rates and longterm retention.
• Collaborate with Tech and CRO teams to optimize the signup funnel and landing pages through A/B testing and direct marketing strategies.
• Work with Product Strategy to refine customer segments and drive product development aligned with customer needs and wellness goals.
• Ensure alignment across messaging and execution for acquisition and retention efforts collaborating with teams such as Product Tech Pricing and Performance Marketing.
• Provide actionable insights to optimize ad campaigns landing pages and CRM segmentation reducing CAC and improving CVR.
• Monitor key metrics (CAC CVR CLV Customer Value Added) and assess the effectiveness of product marketing campaigns identifying areas for improvement.
• Contribute to a consistent customercentric approach across all product marketing activities.

You are

• Customerfocused: You are passionate about understanding customer needs and translating them into actionable insights that drive product marketing success.
• Collaborative: You thrive in a crossfunctional environment building strong partnerships with Product Tech and Performance Marketing teams to drive alignment and execution.
• Strategic: You know how to develop highlevel strategies and guide execution providing insights and clear briefings to ensure alignment across all marketing teams.
• Analytical and datadriven: You excel at using data to drive decisions analyzing metrics like CAC CVR CLV and retention to continuously improve campaigns.
• Resultsoriented: You focus on outcomes and are committed to driving meaningful improvements in both acquisition and retention efforts.
• Agile and adaptable: You can adjust to changing priorities and environments consistently delivering under pressure in a fastpaced industry.

You have

• 6 years of experience in product marketing with a focus on D2C/eCommerce/subscription models
• A deep understanding of customer behavior market trends and competitive landscapes to create successful gotomarket strategies and drive conversions
• Proven experience working with online and offline marketing channels including but not limited to Paid Social SEM and Direct Mail
• A solid understanding of both qualitative and quantitative research methods to shape effective marketing strategies Tech and CRO roadmaps and Product Strategy
• Experience collaborating with and influencing crossfunctional teams across different offices including Tech Product Strategy and Performance Marketing
• Excellent communication and presentation skills.
• BA/BS degree or equivalent experience.

Youll get

• Competitive salary 401k with company match that vests immediately upon participation and company equity plan based on role
• Generous PTO including sabbatical and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh Green Chef Everyplate and Factor)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC women veterans parents and LGBTQ
• Inclusive collaborative and dynamic work environment within a fastpaced missiondriven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However the Company reserves the right to adjust modify or reassign work tasks and responsibilities as needed to meet changing business needs operational requirements or other factors.