Director, Product Marketing
Director, Product Marketing
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$ 179000 - 209000
1 Vacancy
Job Description
About Gusto
Gusto is a modern online people platform that helps small businesses take care of their teams. On top of fullservice payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses nationwide.
Our mission is to create a world where work empowers a better life and it starts right here at Gusto. Thats why were committed to building a collaborative and inclusive workplace both physically and virtually. Learn more about our Total Rewards philosophy.
About the role
Were looking for an experienced customerobsessed Director of Product Marketing to lead the gotomarket strategy and execution for Gustos portfolio across payroll benefits HR and financial tools.
In this highly strategic and crossfunctional leadership role youll define how Gusto shows up to target audiencestranslating customer and market insights into compelling positioning clear messaging and actionable plans. Youll guide how we prioritize opportunities shape gotomarket plays and ensure each product is brought to market in a way that drives impact.
Reporting to the Head of Product Marketing & Partner Marketing this role will lead a team of fullstack product marketers and partner closely with leaders across Product Sales Growth and Marketing to align strategies and drive measurable results.
Were looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities shaping crossproduct narratives and rolling up their sleeves to turn strategy into action.
If this sounds like you and youre passionate about helping small businesses succeed wed love to meet you.
What Youll Do
Lead Portfolio Positioning & Audience Strategy
Own and evolve Gustos portfoliolevel positioning and messaging across our target audiencesincluding small business owners solopreneurs and accountants. Ensure we show up as a clear differentiated and valuable solution in the market.
Architect & Execute GTM Strategy
Lead gotomarket strategy and execution across product areaspartnering with Product and Marketing to shape customer segmentation pricing and GTM motions that drive adoption and growth.
Turn Insights Into Action
Synthesize market research customer insights usage data and crossfunctional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.
Lead & Grow a HighImpact Team
Manage and develop a team of product marketers. Create clarity and focus raise the bar on craft and foster a culture of insightdriven thinking collaboration and results.
Drive CrossFunctional Alignment & Accountability
Act as the connective tissue across Product Sales Marketing and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure momentum and accountability to complex initiatives.
Own Performance & Optimization
Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.
Heres what were looking for:
- 10 years in marketing product marketing or product management with 6 years focused on product marketing
- Proven success leading portfoliolevel GTM strategy and execution across multiple products and audiences
- Strong leadership and people management experience with a track record of coaching and building highperforming PMMs
- Ability to move between strategic planning and handson executioncomfortable with ambiguity and bias toward action
- Excellent crossfunctional collaboration and communication skills; adept at influencing across Sales Product and Marketing
- Deep experience with customer segmentation positioning pricing and GTM planning
- Experience in SMB fintech HR/benefits/payroll tech or a complex multiaudience business is a plus
Our cash compensation amount for this role is targeted at $179000 $209000/yr in Denver & most remote locations and $211000 $246000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 23 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Required Experience:
Director
Employment Type
Full-Time
