Campaign Manager - Adobe Advertising
Campaign Manager - Adobe Advertising
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Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
As Campaign Manager you will be proficient in planning launching optimizing troubleshooting and analyzing Display & Video advertising campaigns in the platform. This knowledge will be used to support our internal client teams in building successful relationships with the top tier brands and advertisers of the world.
What youll Do
- Executes day to day production tasks (campaign set up launch tracking & optimization)
- Completes QA and all production procedures accurately
- Analyzes performance metrics and proactively optimizes campaigns to increase performance
- Identifies trends in data to drive optimization strategies
- Runs campaign calendar trafficking assets screenshots billing and related pre/postlaunch processes
- Chip into company initiatives processes and rollouts
- Business Reporting
- Creative & Display optimization
- Budget confirmation and benefit simulation curves
- Prelaunch builds along with Domain blocking
- Campaign builds and audits
What you need to succeed
Technical Skills
- Intermediate to Advanced Microsoft Excel skills. More specifically it will be important to have indepth knowledge of the following Excel features (but not limited to) :
- Vlookups basic formulas like sum sumif iferror etc.
- Pivot Tables and Graphs
- Macros
- Sophisticated Presentation skills and ability to build new infographics to create/present business/performance reviews
Digital Marketing Skills
- Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers rich media vendors RTB/Programmatic buying experience a plus :
- Set up Display campaigns via Adobes propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
- Handson experience in driving campaign setup monitoring analysis and making recommendations for optimization.
- Interact with account managers engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns.
- Monitor performance and budget pacing every day to drive performance and take appropriate steps to avoid over/under delivery with collaboration with the Account Management team and client.
- Responsible for optimization along with quality assurance during the prelaunch stage to ensure successful onboarding of advertisers.
- Should have experience in strategizing and defining the standard methodologies for display advertising campaigns and a solid understanding of user retargeting and third party tags.
Business Skills
- Demonstrated ability to learn quickly be a teammate and lead change effectively.
- Experience presenting in front of groups.
- Solid understanding of general business models concepts and strategies
- Motivated selfstarter capable of taking initiative and negotiating tough situations
- Basic project management and excellent communication skills
- 45 years of relevant work experience
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call (408).
Required Experience:
Manager
Employment Type
Full-Time
