Associate Director Paid Marketing DACH (m/f/x)
Associate Director Paid Marketing DACH (m/f/x)
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Job Description
The Role
As the Associate Director Paid Marketing for the DACH region you will lead the development execution and optimization of our paid advertising strategies to drive customer acquisition brand visibility and maximize ROI. This role is critical in scaling our DACH market presence and achieving ambitious growth targets and it requires a blend of strategic thinking analytical prowess and handson execution.
Above all we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you dont tick all the boxes but think youd thrive in this role we would really like to learn more about you.
What youll do
- Strategic Planning: Develop and implement comprehensive paid advertising strategies tailored to the DACH market aligning with overall business objectives.
- Campaign Management: Direct endtoend campaign execution across channels (Affiliate Influencer Print Direct Sales) via the DACH Marketing team. Provide strategic guidance and collaborate with central teams managing Paid Search Paid Social and Display ensuring performance optimization.
- Budget Management: Allocate monitor and manage significant marketing budgets(>20M EUR p.a.) effectively ensuring optimal spend and maximum ROI.
- Performance Analysis: Utilize analytics tools to track report and analyze campaign performance deriving actionable insights for future strategies.
- Collaboration: Work closely with crossfunctional teams including Creative Analytics Product Marketing and Brand to ensure cohesive and effective campaigns.
- Team Leadership: Lead and mentor a team of marketing professionals fostering a culture of continuous learning and growth.
- Innovation: Identify and implement innovative strategies by staying ahead of industry trends and emerging platforms.
What youll bring
- Experience: Minimum of 6 years in performance marketing with a proven track record of managing and optimizing paid advertising campaigns.
- Technical Skills: Proficiency in major platforms such as Google Ads Meta Business Manager and analytics tools like Google Analytics.
- Analytical Mindset: Strong ability to interpret data identify trends and make datadriven decisions.
- Communication: Excellent verbal and written communication skills in both German and English.
- Leadership: Demonstrated experience in leading teams (>10 FTEs) and managing crossfunctional projects.
- Education & Work experience: Bachelors degree in Marketing Business or a related field is a must and Masters degree a plus. Working in fast paced environments (startup consulting).
What we offer you
- Modern and comfortable working space with great coworkers in BerlinKreuzberg
- Discount for HelloFresh boxes and Convini products
- Development possibilities along with internal trainings and a yearly central Learning & Development budget for teams
- Flexible working hours including Work From Home/Work from Abroad/Sabbatical Policy as well as a home office set up budget
- Extensive Onboarding and Buddy Program
- Social events including team events Friday beers company runs book club etc.
- Discounted fitness offers with our Urban Sports Club and John Reed partners as well as yoga classes
- Wellbeing initiatives in cooperation with Headspace and Spill
- Childcare and company pension scheme benefit
- Company pension scheme
- Monthly allowance for the Deutschlandticket
Are you up for a challenge
Apply now with your complete application documents also without a photo and without stating specific personal characteristics such as nationality or gender if you choose to do so. German or English language certificates and documents regarding residence and work permits are welcome.
We look forward to hearing from you!
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at:
Europe:
APAC:
United States:
Canada:
Required Experience:
Director
Employment Type
Full Time
