Marketing Specialist
Marketing Specialist
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Job Description
Description
Marketing Specialist
Vernon BC
Role Description
The Marketing Specialist is a dynamic resultsdriven professional responsible for coordinating and executing marketing initiatives for Kal Tires Mining Tire Group (MTG). This role plays a key part in implementing marketing campaigns managing digital platforms and coordinating internal and external efforts to support MTGs marketing objectives. It requires foundational knowledge of marketing principles digital measurement paired with excellent communication skills and the ability to work both independently and collaboratively. This 1Year Temporary FullTime Maternity Leave coverage will be based out of our Vernon BC office.
Responsibilities
Advertising / Media Relations
- Coordinate the execution of media buys ensuring ads are developed and delivered on time
- Monitor and assess the performance of paid media campaigns across platforms ensuring accurate tracking and delivering actionable insights
- Support media relations with tracking and supply photo requests
- Post all earned media on the MTG external website and the internal marketing SharePoint site
Marketing
- Ensure timely production and distribution of marketing materials
- Support international team members with graphic requests including regional trade show assets presentations videos and other designrelated materials
- Maintain the internal marketing SharePoint site
- Support MTG trade show preparation through contributing to endtoend logistics including booth planning vendor coordination and asset preparation
Digital Marketing and Website
- Manage the daytoday of the MTG LinkedIn page including content planning support development publishing and engagement
- In collaboration with internal team plan execute and optimize paid LinkedIn and Google Ad campaigns aligned with regional and international objectives
- Maintain and update the MTG WordPress website including the management of multilanguage content and publication of new material
- Monitor analyze and report on website and campaign performance using Google Analytics 4 delivering insights and recommendations to internal stakeholders
- Liaise with external vendors to support marketing execution ensuring consistency with Kal Tires brand standards and messaging
Other
- Development of a monthly report of website campaign and LinkedIn activities (organic and paid)
- Collect and curate stories from international teams for the bimonthly MTG newsletter; improve newsletter design and manage the translation production and distribution process
- Manage business card requests from across the Mining Tire Group
- Coordinate all translation needs (using external translators)
- Invoice processing and budget tracking
- Support other marketingrelated initiatives as required
Job Requirements
Work Experience
- 35 years of experience in a marketing role preferably in a B2B environment
- Experience executing digital marketing campaigns and managing social media platforms
- Experience coordinating trade shows events and vendor relationships considered an asset
- Proficiency in online marketing platforms such as LinkedIn Google Ads and Google Analytics 4
- Strong working knowledge of SharePoint Microsoft Excel PowerPoint and Word
- Excellent written and verbal communication skills
- Strong organizational skills with the ability to manage multiple projects and deadlines
- Familiarity with WordPress or other CMS platforms is an asset
- Spanish and/or French language skills considered an asset but not required
Education
- Postsecondary education in marketing communications or business
Special Requirements
- Ability to travel as required
What We Offer
- The target compensation for this role is $66528 $75600 per year based on experience
- Employee Assistance Program
- Positive work culture opportunities for growth and development and worklife balance
- Opportunities for professional development such as training programs mentorship and tuition reimbursement
To be considered for this position at this time candidates must be legally eligible to work for any Canadian employer.
Solving our customers automotive challenges and making a positive impact Its how we roll and its been that way since Tom Foord opened the doors to Kal Tire in 1953 in beautiful Vernon BC. Over the years weve become a trusted partner for large and small industries and fleets across Canada. Our customers rely on our expertise our makeithappen approach to service and our lineup of the most trusted tire brands in over 260 retail locations coast to Tire is also the largest truck retreader in Canada with 11 retread facilities across Canada and internationally and has a stateoftheart tire recycling facility in Chile where 40% of the weight of scrap tires is recycled to return to mines as an alternative fuel. In addition Kal Tires Mining Tire Group is an international leader in mining tire service and supply servicing more than 150 mine sites across five Tire offers a culture that fosters inclusion and respect. We are committed to providing accessible employment practices in compliance with the AODA and AMA. Accommodation requests can be made at any stage of the recruitment or employment process. Applicants are asked to make their needs/requirements known.
Required Experience:
Unclear Seniority
Employment Type
Temp
