Director, Product Marketing - Adobe Commerce
Director, Product Marketing - Adobe Commerce
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$ 163200 - 302400
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
Opportunity:
We are looking for a highly strategic and datadriven Director of Product Marketing for Adobe Commerce. This role will be leading the product marketing organization for Adobe Commerce.
It is uniquely positioned to drive growth retention and engagement with new and existing customers. You will use usage data to build targeted segmentation craft compelling messaging identify key use cases drive analyst interactions and market perception and partner closely with field global marketing and the rest of the GTM teams to drive growth.
As Director of Product Marketing you will help define the gotomarket strategy that impacts product innovation and accelerates market growth with solutions that help Adobe Commerces customers achieve their brand relevance with growth in digital commerce.
Key Responsibilities:
Growth & Retention Strategy: Define the market strategy and influence product strategy based on technology trends market trends and internal data. Develop and implement Gotomarket strategies to increase growth and retention across all segments and geographies.
Identify use cases and new market opportunities: Partner with product management team and other cross functional teams to identify new use cases and promote key product use cases.
Messaging & Positioning: Develop experienceled persuasive messaging that resonates with diverse user segments highlighting Adobe Commerce value and differentiation. Invest in competitive intelligence and analysis to drive market differentiation.
CrossFunctional Collaboration: Work closely with product engineering and outbound marketing to align on gotomarket strategies product updates and user feedback integration.
Partnership with global marketing: Partner with web analyst relations PR events campaign partner and retention marketing teams to drive launches campaigns and strategic plays globally. Collaborate with content and campaigns to drive pipeline growth.
Partner with the field organization globally to drive the necessary enablement and sales plays and offer deal support.
Partner with product management to drive capabilities customer advisory board and product releases.
Drive product launches globally and bring new products to market to further drive growth and ARR. Leverage Drive thought leadership in the market.
Lead and mentor a team of product marketers.
Customer Feedback Integration: Act as a voice of the customer by capturing insights from user feedback surveys and support teams to advise marketing strategies and product development.
Qualifications:
10 years of product marketing experience with a strong background in messaging and GTM strategies.
Experience in marketing SaaS Commerce or Enterprise software is highly preferred.
Strong collaboration skills with experience working in crossfunctional teams to deliver coordinated marketing and product experiences.
Exceptional communication and storytelling skills with the ability to craft compelling messaging that drives feature adoption and customer engagement.
What Youll need to succeed:
Bachelors degree in computer science/engineering; MBA preferred
Passion for crafting impactful datadriven marketing strategies that improve customer experiences and deliver measurable business outcomes
Ability to assess broad market dynamics and zero in on the ones that will make the greatest impact
Ability to focus on driving results while never losing sight of the strategy
Both an influencer and a lets do it attitude willing to roll up sleeves and bootstrap initiatives
Proven track record of building credibility with product teams sales teams and customers
Record of showing longevity in initiatives over multiple years
Tireless work ethic and true passion for commerce
Strong leadership skills in growing a team by developing talent.
Focused on achievement and a team player who is willing to support others on team so brings up the level of the entire team
A humanistic approach to technology and a strong command of technology that will garner respect of product management and engineering
Communication style that looks to simplify rather than complicate
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.
StateSpecific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
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Required Experience:
Director
Employment Type
Full-Time
