Manager - Marketing (Community, Education and Behavioral Health Program Communications)
Manager - Marketing (Community, Education and Behavioral Health Program Communications)
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
The Manager Marketing (Community Education and Behavioral Health Program Communications) facilitates and manages marketing efforts to increase awareness and engagement for the Institute with a focus on community neurodiversity and postsecondary programs education and behavioral programs as well as partnership initiatives and special projects. This position will oversee marketing programs and work with the Director Marketing and the Assistant Vice President Marketing and Communications in research/planning campaign development program/project management and tracking/reporting.
Responsibilities
1. Proactively recommend guide and manage marketing communication efforts for the Institutes community postsecondary programs/neurodiversity education and behavioral programs as well as special projects and partnership initiatives.
2. Guide and manage goal setting category research stakeholder surveys target audience segmentation and identification of key performance indicators to ensure that all projects/campaigns are evidencedbased and strategically grounded.
3. Work in tandem with the Director Marketing the Assistant Vice President Marketing and Communications and internal/external creative teams to oversee the creative development process ensuring marketing communications messages are strategically driven and aligned with the Institutes mission and brand.
4. Strategically develop review and manage appropriate strategies/tactics for marketing of programs (including advertising collateral materials direct mail professional events video and digital/email/web marketing efforts) ensuring all efforts are effective delivered on time and within budget.
5. Track analyze and provide regular reporting of all marketing communications efforts to understand the impact Return On Investment (ROI) and overall success based on the metrics and key performance indicators identified during the planning process.
6. Manage all marketing communications campaign planning development and management for special projects on an as needed basis.
Qualifications
EDUCATION:
Bachelors degree in Business Marketing communications English Digital Media Journalism Liberal Arts or related field required.
Masters degree or graduate work in related field is preferred.
EXPERIENCE:
Minimum 5 years of professional experience in an advertising marketing or communications related role required.
Healthcare nonprofit search engine marketing advertising agency and management experience preferred.
Minimum pay range
Maximum pay range
Required Experience:
Manager
Employment Type
Unclear
