Digital Marketing Specialist

Position: Digital Marketing Specialist
Compensation: $21.50 (DOE)

Position Summary:

The Digital Marketing Specialist is responsible for guiding marketing efforts using new media and digital tools. This position develops implements and manages digital advertising campaigns that promote Loveland Living Planet Aquarium and its mission. The Specialist must have strong knowledge across digital platforms including META TikTok and Google (Performance Max and Search) with the ability to successfully lead execute and optimize campaigns. In addition to advertising the Specialist will analyze visitor behavior through postvisit surveys create actionable reporting and manage the Aquariums community event calendar maintaining communication with partners to ensure smooth coordination and promotion.

Institution Summary:

At Loveland Living Planet Aquarium we bring Earths ecosystems to life. Since opening our Draper facility in 2014 we have welcomed over 9 million visitors and provided educational experiences to more than 650000 students. With a major expansion underway were on track to become the largest aquarium in the Mountain West and one of the top five in the country. Be part of this exciting journey while working in a dynamic missiondriven environment.

Essential Duties & Responsibilities:

• Develop and manage all aspects of the Aquariums digital advertising campaigns.
• Recommend plan and execute digital advertising buys across META TikTok and Google Ads (PMax and Search).
• Maintain a digital dashboard of advertising accounts ensuring performance tracking and optimization.
• Analyze campaign data and create detailed reports that inform ongoing strategy.
• Monitor key digital marketing metrics and adjust campaigns for peak performance.
• Manage and report on postvisit guest survey data to uncover trends and insights.
• Coordinate with internal teams to ensure timelines and goals are aligned across departments.
• Maintain the Aquariums community calendar and communicate with partners regarding upcoming events.
• Stay up to date on digital marketing trends emerging technologies and best practices.
• Identify opportunities to enhance the Aquariums digital presence.
• Conduct market and guest research to gather insights into audience behavior and preferences.
• Apply research findings to refine targeting improve engagement and optimize campaigns.

Required Qualifications & Experience:

• Bachelors degree in marketing communication or a related field.
• 2 years of relevant experience in digital marketing.
• Experience managing paid campaigns on META TikTok and Google Ads.
• Adept analytical skills with the ability to create performance reports and actionable insights.
• Ability to work collaboratively within a structured team environment.
• Positive attitude detailoriented with good multitasking and organizational ability.
• Proficientwritten and verbal communication skills.
• Ability to think both creatively and strategically.
  

Preferred Qualifications & Experience:

• Experience managing digital advertising platforms and demandside platforms.
• Experience creating and optimizing SQL reports for integration with automation tools.
• Experience working with postvisit or customer survey data.

Special Working Conditions:
The position will primarily be in an office environment. Periodic weekend evening and holiday work are expected.

Equal Opportunity Employer

The Living Planet Aquarium is proud to be an equal opportunity employer committed to creating an inclusive environment for do not discriminate on the basis of age race color ethnicity national origin ancestry creed religion gender gender identity or expression sexual orientation citizenship physical or mental disability medical condition genetic information marital status veteran status or military status. The Living Planet Aquarium is committed to ensuring individuals with disabilities are provided reasonable accommodation to participate in the job application and interview process. Should you require accommodations please contact.