Field Marketing Manager
Field Marketing Manager
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Job Description
Cohesity is a leader in AIpowered data security and management. Aided by an extensive ecosystem of partners Cohesity makes it easy to secure protect manage and get value from data across the data center edge and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities including immutable backup snapshots AIbased threat detection monitoring for malicious behavior and rapid recovery at scale.
Weve been named a Leader by multiple analyst firms and have been globally recognized for Innovation Product Strength and Simplicity in Design.
Join us on our mission to shape the future of our industry.
Want to help us simplify the world of data management
The India Marketing Manager will drive brand awareness/thought leadership engagement and pipeline growth in Indias Top Accounts and acquire Net New Logos through direct and channel marketing. The ideal candidate will align marketing strategies with business goals focusing on AIpowered data security cyber resilience and backup modernization. They will have experience in ABM events digital campaigns social media and channel marketing and capable of engaging Clevel and technical leaders.
HOW YOULL SPEND YOUR TIME HERE:
- Develop and execute a marketing plan for Enterprise Public Sector and Commercial accounts focusing on customer retention expansion and acquisition
- Collaborate with sales and channel teams to drive pipeline generation e.g. Campaigns Incentives aligned with revenue goals.
- Align crossfunctional teams (sales technical sales channel) on marketing initiatives and execution
- Manage local vendors for effective demandgeneration execution.
- Plan and execute physical and virtual events to drive engagement pre during and postevent.
- Implement an accountbased marketing (ABM) strategy utilizing Executive Briefing Centers (EBCs) and microbriefings.
- Strengthen channel marketing by driving demand with key partners and alliances (e.g. HPE Cisco AWS).
- Optimize budget allocation to maximize ROI and pipeline impact
- Measure and report on marketing program effectiveness adjusting based on data.
WED LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
A resultsdriven marketing professional with a strong IT background experienced in digital and channel marketing ABM and crossfunctional team management. Must excel in influencing stakeholders within a matrix organization and demonstrate measurable ROI.
- 810 years of marketing experience preferably in IT or tech.
- Proven track record in B2B direct and channel marketing with ROI and pipeline management expertise.
- Strong ABM and partnerbased lead generation experience.
- Ability to work in a fastpaced salesdriven environment.
- Excellent communication presentation and organizational skills.
- Commercially focused targetdriven and detailoriented.
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InOffice Expectations
Cohesity employees who are within a reasonable commute (e.g. within a fortyfive (45) minute average travel time) work out of our core offices 23 days a week of their choosing.
Required Experience:
Manager
Employment Type
Full-Time
