Will be responsible for driving brand Planning process from development to execution and following up Jameson brand performance.
Main missions and responsibilities:
- Manage brand budget taking full responsibility for the A&P Budget.
- Alignment with international strategy with constant communication with Brand Owner
- Lead selection and briefings with local agencies and cross functional teams.
- Secure execution and follow up through of annual plans. ATL and BTL activities.
- Monitor achievement and development opportunities of current strategy. Track and report KPIs and draw appropriate insights and recommendations
- Deeply know and understand consumer target to propose activities that resonate among them
- Constantly follow market evolution first hand and understand business needs
- Team management motivation and development (ie intern CM)
- Close collaboration with internal departments
Required Profile:
- University degree preferable in Marketing or Business Administration. A master degree will be a plus.
- Spanish and English fluent. Other languages will be a plus.
- At least 25 years professional experience in the field of brand management preferably in the FMCG (Fast Moving Consumer Goods) Industry
- Familiar with PR activation and brand experience events preferably in the music sports or entertainment industry.
- Excellent knowledge and experience with professional marketing tools structures and processes
- Willingness to take over responsibility and work autonomy
- Team spirit
- Budget management skills and proficiency
- Outstanding aptitude for time management & project management
- Skills in relationship building: strong interpersonal skills and willingness to listen
- Critical thinking and ability to make decisions
Job Posting End Date:
Target Hire Date:
Target End Date:
Required Experience:
Manager