drjobs Consumer Insights Manager

Consumer Insights Manager

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1 Vacancy
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Job Location drjobs

Chicago, IL - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

fairlife LLC is a Chicagobased nutrition company that creates greattasting nutritionrich and dairy products to nourish consumers.

With nearly $3B in annual retail sales fairlifes portfolio of delicious lactosefree real dairy products includes: fairlife ultrafiltered milk; Core Power High Protein Shakes a sports nutrition drink to support postworkout recovery; fairlife nutrition plan a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The CocaCola company fairlife LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products please visit .

job purpose:

The Consumer Insights manager plays a critical role representing the voice of the consumer across the fairlife enterprise As the key contact for the brand and commercial teams this role is responsible for turning data into insights that ultimately shaping brand strategy tactics and marketing effectiveness. We are in search of a creative problem solver who loves wearing multiple hats and thrives in fast paced entrepreneurial environments.

responsibilities:

Cocreate a comprehensive learning agenda with brand team to meet annual strategic objectives and own execution of insights projects throughout the year

Lead execution of custom research projects (qual and quant) from internal business brief to external vendor search that bring most effective research methodologies

Partner with crossfunctional teams including category commercial to provide forwardlooking category and consumer insights that support key business initiatives

Become the SME on data analytics including capabilities in pulling/analyzing POS and Panel data and owning ongoing trackers

Master ability to leverage multiple resources primary and secondary to tell an actionable insightsled story

skills/qualifications required:

Bachelors Degree in Marketing Market Research or related field

5 years experience preferably in food and beverage industry

Experience with POS and consumer panel data strongly preferred (e.g. Nielsen/IRI Numerator)

Extensive experience leading custom qualitative and quantitative research

Strong familiarity with analysis and presentation tools (e.g. Excel Powerpoint Power BI)

Ability to manage multiple sometimes conflicting agendas and priorities

Excellent verbal written and interpersonal communication skills with the ability to influence and collaborate with all levels of the business both by formal and information communication

position location: Chicago Illinois

reports to: VP Portfolio Strategy & Insights

travel requirements: 1020%

exempt/nonexempt: exempt


Required Experience:

Manager

Employment Type

Full Time

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