Key Responsibilities
- Prioritize features that enhance luxury UX (e.g. virtual appointments AR tryon curated collections).
- Benchmark against competitors (e.g. Moda Operandi Farfetch) and innovate beyond industry standards.
- Analyse user behaviour (Hotjar Google Analytics) to identify friction points in highvalue customer journeys.
- Partner with CRM to integrate client profiles (purchase history preferences) into personalized experiences.
- Set KPIs (e.g. AOV retention session duration) and report on ROI of product initiatives.
- Work with boutique teams to digitise instore services (e.g. virtual styling concierge chat).
- Align with marketing on campaigns (e.g. trunk shows collabs) to drive engagement.
- Liaise with luxury brand partners on technical integrations (e.g. exclusive drops API feeds).
- Pilot emerging technologies (AI styling tools NFT loyalty programs live shopping).
- Test and scale features for highnetworth clients (e.g. private online showrooms)
Requirements
Requirements
- A first degree in Marketing Business Development or related field.
- Professional certification/ MSc. in Marketing Marketing Communication Advertising or relevant post graduate programme would be an added advantage.
- A minimum of 5 years career experience in similar role with top brands.
- Strategic Vision & Roadmap
- Market Analysis
- Product Strategy
- DataDriven Decision Making
- Critical thinking
- Analytical thinking
- Problem solving
- Communication skills
- Organizational skills
- Technical proficiency
- Teamwork
Requirements A first degree in Marketing, Business Development or related field. Professional certification/ MSc. in Marketing, Marketing Communication, Advertising or relevant post graduate programme would be an added advantage. A minimum of 5 years career experience in similar role with top brands. Strategic Vision & Roadmap Market Analysis Product Strategy Data-Driven Decision Making Critical thinking Analytical thinking Problem solving Communication skills Organizational skills Technical proficiency Teamwork