Product Marketer (Conversion-Focused)
Product Marketer (Conversion-Focused)
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Job Description
Make crypto tax feel simple
Over a million users trust Koinly to turn tax chaos into clarity. Now we need someone who can do the same with our messaging.
Were looking for a Product Marketer to own how we tell our product story through landing pages that convert product launches that resonate and messaging that sticks. Youll work closely with product and marketing to understand what were building why it matters and how to explain it clearly.
If you thrive in async remote-first teams believe clear writing drives clear thinking and know that a good landing page is a blend of psychology product insight and copy that flows this role was made for you.
What youll be doing
This is a strategic and creative role not a briefs-in copy-out position. Youll work closely with the team to deeply understand new features build messaging frameworks and translate complex ideas into clear human-first copy that drives action.
Own product positioning and messaging
Define how we talk about Koinlys key features and benefits and make sure that story is consistent across all user touchpoints messaging positioning and CTAs.
Translate technical features into value-driven copy
Understand the what why and who of our features and tell the story clearly.
Conduct competitive research gather and apply customer insights
Stay on top of crypto tax competitors and industry trends ensuring our messaging is differentiated relevant and user-centered. Talk to users dig into support tickets analyze feedback and usage data to better understand our audience and shape messaging accordingly.
Lead go-to-market for new features
Collaborate with product and content to plan and execute feature launches from messaging frameworks to launch assets like landing pages that reflect user needs and product value.
Test and iterate
Use performance data (CTR conversions A/B tests) to improve our communication channels (email landing pages ads) and messaging over time.
Write across formats
Craft copy across user touchpoints. From product pages announcements onboarding flows to key announcements and the long-form explainers
What youll bring to the role
Were looking for someone who brings some or all of the following:
Experience and skills
- 3 years in product marketing conversion copywriting or similar in crypto fintech or another technical space.
- A strong portfolio of high-converting landing pages with clear positioning and structure.
- Advanced understanding of crypto. Youre familiar with trading DeFi protocols and on-chain mechanics (even as a hobbyist!) and can speak the language of Web3 users and partners.
- English must be native or near-native; others a plus.
Copy and strategy
- You enjoy asking: Why does this matter to the user
- You write sharp headlines and microcopy that convert not confuse.
- You can simplify complexity without dumbing it down.
Work style
- Youre proactive self-managed and async-savvy.
- Comfortable working across time zones.
Bonus points for
- Familiarity with SEO principles or tools (e.g. Ahrefs SEMrush).
This role is not for
- Content writers focused only on blogs and articles.
- Copywriters who dont have demonstrable landing page or product marketing experience.
- Applicants unexperienced with technical or software products.
Role details
- Role: Product Marketer
- Report to: Head of Marketing
- Location: Remote
- Type: Full-time (contractor - B2B)
- Experience level: Mid-Senior
- Start date: ASAP
- Core knowledge required: Demonstrable product marketing experience advanced understanding of crypto.
In your first 30 days...
- Youll dig into the product go over our customer service onboarding explore our voice and positioning and meet key collaborators.
- Youll audit existing landing pages and ship your first messaging updates.
- Youll help launch and improve a landing page and then optimize it based on real performance insights.
What youll get
- A lean high-trust team that ships with quality.
- Full ownership and autonomy in your work.
- An async-first environment with minimal meetings.
- Time for deep work and respect for your energy.
- Truly flexible working hours (40h/week no more).
- B2B contract.
- 32 paid days off (incl. public holidays).
- Co-working space budget if desired.
- Work on a technically rich product with real user impact.
Ready to apply
Apply now with your portfolio especially landing page work youre proud of.
Employment Type
Full Time
