Paid Media Specialist
Paid Media Specialist
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Job Description
MAIN RESPONSIBILITIES
Strategic Media Planning
- Define and lead 360 media strategies that align with Red Bulls brand priorities and audience insights.
- Plan and oversee integrated campaigns across digital social and traditional channels ensuring maximum impact and consistency.
- Be the main contact with HQ Media counterpart in order to adapt global strategies to the local market ensuring brand coherence and effectiveness.
Campaign Execution & Optimization
- Drive endtoend campaign management from briefing through execution and postcampaign analysis.
- Monitor realtime performance leveraging data to continuously optimize media efficiency and effectiveness.
- Champion testandlearn approaches to foster innovation and improve results.
Agency & Stakeholder Management
- Manage media agency relationships to ensure high performance strong collaboration and strategic alignment as well as key relevant media partners
- Challenge and validate media recommendations securing bestinclass delivery and cost efficiency.
- Act as an internal expert to marketing team in general and brand team in particular on media trends and opportunities.
Market Insights & Innovation
- Utilize research audience data and competitive intelligence to inform planning and decisionmaking.
- Identify and integrate relevant media innovations to maintain brand relevance and leadership.
- Ensure local execution reflects Red Bulls positioning while incorporating insights from HQ and international benchmarks.
Qualifications :
5 years of experience in media planning and buying within FMCG with experience in Media Agency strongly preferred.
Strong knowledge of digital and traditional media landscape in Spain.
Proven ability to manage complex campaigns across multiple touchpoints.
Experience with media analytics KPIs and performance tracking.
Strong project management and organizational skills.
Confident in agency and stakeholder management.
Experience working with large media budgets and investment strategies.
Fluency in media tools and platforms (e.g. Google Ads Meta Business Nielsen etc.).
Creative and strategic thinker with a handson approach.
Fluency in English and Spanish.
Additional Information :
Travel 10%
The description of this job offer is intended to collect the information necessary to identify in a general and nonexhaustive manner the general characteristics of the position with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull Espaa S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular equal treatment and nondiscrimination. Likewise those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
