Marketing Associate Director
Marketing Associate Director
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Job Description
Allergan Aesthetics a rapidly growing franchise within AbbVie seeks an experienced Marketing Lead to spearhead the development and execution of our marketing strategies in Spain. This pivotal role focuses on driving success across our innovative portfolio including botulinum toxin facial fillers and a medical device for fat reduction. The portfolio spans across prescription only medicines as well as medical devices and capital equiptment so the Marketing Lead will need to operate across these different technologies driving marketing programmes to support brand and customer needs whilst abiding to the relevant codes of conduct.
In the role of Associate Director of Marketing there is direct leadership of 8 Brand Managers and wider scope to work with a diverse crossfunctional matrix team to drive strategy operational excellence and brand success. This is a senior level position within the country commercial organization and the successful individual will take a place on the country Aesthetic Leadership team.
The AD Marketing will also engage closely with International Marketing and Commercial Operations (IMCO) ensuring alignment on plans and activities. This role will drive innovation and enhance Allergan Aesthetics digital and consumer marketing capabilities positioning the franchise at the forefront of industry developments.
Key Responsibilities:
1. Financials
- Contribute to the establishment of annual sales targets and forecasts for both existing and new products.
- Leverage comprehensive market data to evaluate brand performance and implement strategic actions as necessary.
- Oversee the promotional budget ensuring all activities align with the overarching brand plan and deliver optimal results.
2. Brand Strategy Development and Tactical Execution
- Spearhead the creation of robust strategic plans for all brands
- Develop annual crossfunctional and operational brand plans aligning multichannel strategiesincluding sales teams and other channelswith overarching strategic objectives.
- Design and deploy campaign assets across teams including digital sales aids briefing documents and training guides.
- Develop digital marketing programs that adhere to GDPR and HCP compliance frameworks enhancing brand visibility and engagement.
- Develop consumer campaigns for relevant parts of portfolio
- Manage creative and medical communication agencies
- Prepare and execute the launch of new products and categories ensuring strategic market entry.
- Facilitate the seamless communication of strategies and plans throughout the organization with a specific focus on empowering sales teams.
3. Team Leadership and Development
- Lead manage and develop the marketing team to maximize their impact on business success and enrich their professional development.
- Collaborate with team members to establish individual development plans providing ongoing support through regular meetings while fostering a team culture in alignment with Allergan values.
The ideal candidate will possess strong leadership and communication skills along with significant experience in healthcare marketing. This role presents a highly rewarding opportunity to lead prominent brands and contribute significantly to the strategic direction of Allergan Aesthetic Franchise. Join us in this influential role and make a substantial impact on our growth and success.
Qualifications :
- Must have prior healthcare marketing experience ideally within Dermatology or Skin Care. Open to wider therapy areas also open to consumer healthcare and FMCG background if demonstrated experience in a regulated environment
- Sales/sales management experience or can demonstrate how they have gained strong understanding of customer needs/insights and applied these in their marketing career
- Product launch experience at a country or international level
- Experience of hiring and managing external agencies (creative/med comms)
- Digital and consumer experience preferred
- Strong communication skills (1:1 verbal written and presentations)
- Demonstrated leadership and excellent influencing skills
- Very strong planning and project management skills
- Flexible and adaptable approach
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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No
Employment Type :
Fulltime
Employment Type
Full-time
