Social Media Content Specialist
Social Media Content Specialist
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Job Description
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MISSION
The Specialist Social Media Content is responsible for creating compelling and engaging social media content across various platforms. This includes contributing to key social media strategies and driving measurable success through audience engagement and content interaction.
KEY PERFORMANCE METRICS
- Quality and creativity of social media content created
- Growth of social media engagement including likes shares and comments
- Increase in first content engagement rates
- Increase in follower growth and social media impressions
- Contribution to positive brand sentiment and awareness on social media platforms
KEY ACCOUNTABILITIES
Functional
- Write edit and research social media content that is engaging onbrand and aligned with social media KPIs
- Assist with executing social media strategies ensuring community engagement and growth.
- Produce socialfirst video content and social posts aimed at increasing engagement rate.s
- Track and analyze performance metrics adjusting content based on key social media KPIs such as engagement rates impressions and follower growth.
- Act as a social media advocate for the brand by maintaining a consistent voice and tone that resonates with the target audience
- Identify trends in social media and suggest new content ideas to keep the brands presence fresh and relevant.
- Continuously seek ways to improve social media engagement working with the team to enhance content and engagement strategies.
People
- Collaborate with team members to create social media content that supports the overarching marketing goal.
- Share ideas and feedback with colleagues to improve social media strategies and content execution.
- Work crossfunctionally with other teams to align social media content with broader marketing initiatives.
- Encourage a team mindset of collaboration openness and creative feedback.
Cultural
- Model Indigos beliefs and convey a positive image in everything you do
- Celebrate diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning taking risks without the fear of making mistakes
- Embrace champion and influence change through your team and/or the organization
SCOPE
Reports to: Manager Social Media
KEY RELATIONSHIPS
Internal:
- Marketing
- Creative Studio
- Trade and Lifestyle Merchants
External:
- Publishers
- Partners
Qualifications :
Work Experience / Education / Certifications
- Minimum 2 years in social media marketing or digital marketing/communications
- Bachelors degree with focus in Marketing Communications or related field
- Experience producing video content filming & editing
- Strong understanding of social media platforms trends and communitybuilding strategies
- Experience drafting social posts working with editorial and content calendars
Competencies / Skills / Attributes
- Excellent writing and communication skills with a creative approach to social media content
- Capable of editing producing and shooting video content for social media platforms
- Ability to work independently and as part of a team to deliver engaging social media content
- Energetic customerfocused with strong attention to detail and organizational skills
- Proven ability to handle multiple tasks with urgency and meet tight deadlines
- Excellent project management skills with an ability to prioritize content tasks based on deadlines and performance metrics
- Proficiency in CapCut
- Strong knowledge of social media platforms such as Meta (Facebook Instagram) TikTok and others; familiarity with platformspecific content strategies is considered an assetExperience with social media management tools such as Hootsuite and Later is considered an asset
Other (travel Bilingual etc.)
- Bilingualism in English and French considered an asset
Additional Information :
At Indigo we are committed to our communities our customers and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer which highly values your diverse backgrounds experiences and perspectives. We believe that you in all your uniqueness belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black Indigenous a person of colour LGBTQ2 and people with disabilities. Accommodations are available upon request to individuals who selfidentify as having a disability or special need. Please contact Human Resources at if you require an accommodation at any time during the recruitment process.
WELCOME HOME
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
