Marketing & Events Manager
Marketing & Events Manager
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Job Description
About EDU
EDU is an ASXlisted provider of tertiary education specialising in Health and Community Services. We foster meaningful careers through highquality education across our campuses in Sydney Melbourne Brisbane and Adelaide:
Australian Learning Group (ALG): VET provider for international students. Learn more about ALG.
Ikon Institute of Australia (Ikon): HE provider for domestic and international students. Learn more about Ikon.
About the Role
The Marketing and Events Manager is responsible for the efficient delivery of marketing initiatives communications and events that align with the overall strategy of the EDU Group.
This role plays a vital part in enhancing brand presence supporting enrolment objectives and driving engagement across multiple audiences.
Working closely with internal teams and external stakeholders the Marketing and Events Manager will lead the planning coordination and execution of marketing campaigns and event activities to ensure impactful and consistent brand messaging.
The role is a maternity cover for 12 months based at the Sydney campus.
Key Responsibilities:
Marketing
- Work closely with the Head of Marketing to produce visually appealing content and copy for all courses relevant and specific to each channel
- Creation of marketing collateral (course guides brochures flyers) and management/production of cross departmental marketing requests
- Design and develop brand specific templates for business operations such as course materials presentations reports
Events
- Coordination and execution of all internal student recruitment events (domestic & international)
- Work in conjunction with the Sales team to plan and deliver on agent events and course specific marketing campaigns
- Collaborate on and provide support for external student recruitment events (domestic & international) including trade shows fairs and expos
- Assist in the planning and delivery of current student events (orientation graduation)
- Manage relationships with external vendors to source branded promotional materials merchandise and event supplies.
Education Experience and Skills:
- Bachelors degree in marketing Communications Event Management or a related field
- Minimum 35 years experience in a marketing communications or events management role preferably within the education sector
- Demonstrated experience in planning and delivering successful events across different formats (inperson virtual)
- Proven track record of managing marketing campaigns endtoend including content creation execution and reporting
- Proficiency with marketing and design tools such as email marketing platforms (e.g. HubSpot) content creation tools (e.g. Canva Adobe Creative Suite) CRM systems and social media platforms
- Strong understanding of brand strategy with a proactive approach to upholding visual and messaging consistency across all touchpoints.
- Experience working crossfunctionally and liaising with a range of internal stakeholders and external suppliers or partners.
- Positive attitude and ability to think creatively and bring innovation to EDU and its subsidiaries
- Cross cultural awareness
- Excellent written and oral communication skills
- Strong interpersonal skills and the ability to work both independently and as part of a collaborative team.
Why Join Us
- Paid birthday leave
- Individual training budget for professional development
- Reward and recognition programs
- Breakfast supplies on campus
- Yearround engagement events
- Novated leasing options
- Everyday benefits and savings via Flare app
- Fun and diverse working environment
- CBD location with easy access to public transport
Diversity & Inclusion
We celebrate diversity and are committed to reflecting Australian society to better serve our students. We encourage applications from Aboriginal and Torres Strait Islander people culturally and linguistically diverse people people with disabilities sexually and gender diverse people and individuals of all ages.
Next Steps
Apply online or send your resume and cover letter to Only applicants with the right to live and work in Australia will be considered. Shortlisted candidates will be notified.
We look forward to receiving your application and potentially welcoming you to our team!
Required Experience:
Manager
Employment Type
Contract
