Social Media Manager - Fashion
Social Media Manager - Fashion
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Job Description
Shaping Social Strategy
In this role youll lead the social media strategy for AlphaTauris initiatives from concept to publishing on the current channels instagram tiktok facebook and youtube. Youll craft a global social media strategy based on seasonal campaigns and stories developed collaborately with the internal creative team. Youll build the channel relevant stories formats and delivarables in close exchange with the art director for each project and brief the internal creative team thereafter. Implementing innovative social formats across various touchpoints youll align ideas crossdepartment wise and meet business objectives driving growth performance and engagement.
Mastering Content Planning and Creation
In this role youll create and manage a content calendar ensuring the timely delivery of highquality content that resonates with the audience and aligns with the brands messaging. Furthermore youll collaborate with our art director and team to create compelling content as well as creating content on your own as well as selecting assets for channels such as Instagram and Pinterest etc.
Audience Trend Analysis and Competitor Analysis
In this role youll ensure that AlphaTauri connects with global audiences through social media sparking positive conversations by community management that convert to brand equity. By utilizing a consistent inclusive and authentic tone youll build meaningful consumer relationships and foster brand loyalty. Another responsibility that comes with this role is to stay uptodate with industry trends emerging technologies and social media platform updates and adapt strategies accordingly. Youll also monitor competitor activities on social media and identify opportunities for differentiation and improvement.
Platform Management
Overseeing and utilizing analytics tools to track KPIs and other metrics generating reports and insights in multiple social media accounts including but not limited to Instagram Facebook TikTok and Linkedin will also be part of your role.
Collaboration with Content Creators and Brand Ambassadors
You will develop the strategy for collaborating with content creators and brand ambassadors to expand the brands reach and fulfill the business objectives throughout the organization. You will oversee the entire journey from scouting to contracting and publishing ensuring alignment with the various internal departments.
Qualifications :
- 5 years of experience prefferably within the fashion industry of publishing content to major brand social media channels optimizing social content and a passion for telling strong and authentic stories
- Excellent analytical and numerical skills for data analysis.
- Fluent in English; other languages are considered an asset
- Strong ability to critically analyze social media digital products video consumption patterns and social media platform algorithms
- Experience in video production/editing editorial work design and photography
- Detailed understanding and awareness of social platform trends content formats and language with an investigative mindset that continually evaluates the changing environment
- Experience in working with external agencies and partners such as content creators etc.
- Wellorganized team player with a selfstarter mentality and the ability to communicate efficiently and reliably in a multilingual multicultural environment
Additional Information :
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position which is EUR 2.446 gross per month. However our attractive compensation package is based on marketoriented salaries and is therefore significantly above the stated minimum salary.
As an employer we value diversity and support people in developing their potential and strengths realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age skin colour religion gender sexual orientation or origin.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
