Marketing Manager - Generic Pharma
Marketing Manager - Generic Pharma
Posted on :
19-05-2025
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1 Vacancy
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Job Description
Marketing Manager Trade Generics
Location: Mumbai & Surat
Experience: 5 to 10 Years
Key Responsibilities:
Setup overall Marketing & Product management strategy Design marketing & GTM strategy for setting up the trade generics business from scratch; focused on a Directtoretail model of sales
Work closely with the senior advisor & state sales manager for brand building marketing and promotion
Initially report to the promoter and later to BU head
Experience:
Educational Qualification: Bachelors/ MBA
5 years of marketing experience in the trade generics division of a pharmaceutical company is must
Relevant roles: Marketing Manager/ Marketing Executive of a pharmaceutical company
Prior experience of leading the marketing efforts from scratch for a new pharma company/ division focused on Trade Generics is preferred
Role & Responsibilities
Branding & Marketing Strategy :
Branding Guide the product branding competitor benchmarking to create differentiation for client
Marketing budget & monitoring Plan to maximize ROI; Manage tracking & reporting of the performance of marketing campaigns to improve effectiveness
Regulatory compliances Ensure all marketing activities comply with pharmaceutical regulation
Promotional Materials/ Programs:
Collaterals Design & develop marketing collaterals to be used by the sales team for product awareness
Lead trade activation programs including trade fairs product demonstrations and chemist engagement initiatives to boost sales
Overall management of promotional programs awareness efforts for initial market penetration and eventual expansion
Support to sales team in pilot launch & pan India scaleup :
Collaborate with the sales team to drive initial market penetration; gain their feedback to refine & tailor strategies for the channel
Actively involve with inputs to create the playbooks from pilot learnings
brand building,promotional,sales collaboration,sales team collaboration,product management,market penetration,marketing campaigns,gtm strategy,direct-to-retail sales,collateral development,performance tracking,marketing campaign,budget management,strategy,sales support,regulatory compliance,trade activation programs,marketing strategy,promotional materials,promotional programs,trade generics,generic ,branding
Employment Type
Full Time
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