drjobs Chief Marketing Strategist Creative Lead

Chief Marketing Strategist Creative Lead

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1 Vacancy
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Job Location drjobs

Hyderabad - India

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Job Title: Chief Marketing Strategist & Creative Lead

Location: Hyderabad InHouse FullTime

Type: FullTime OnSite

Salary Range: 2.0L 3.5L/month (Based on experience performance incentives)

Role Overview:

We are seeking a visionary yet handson marketing leader who will own our brand and marketing

endtoend across our three key verticals: Jewelry Gemstones and Charitable Organization.

This role is for someone who has successfully led marketing functions directed creative teams

managed campaign outcomes and is passionate about creating highimpact brand stories and

measurable results.

You will collaborate with our inhouse ad expert videographer editor and photographers but

the ideation direction calendar planning and creative quality will be your responsibility.

Key Responsibilities:

Strategy & Calendar Leadership:

Build marketing strategies for each brand objective (e.g. wedding jewelry sales

gemstone education charity outreach).

Identify ideal marketing mediums (digital print influencer PR local events) for

every campaign.

Design and own the marketing calendar and coordinate timelines across

platforms.

Creative Leadership:

Ideate and brief content including photoshoots video scripts brochure concepts

reels social ads.

Collaborate with creatives to deliver highquality onbrand assets.

Oversee editing storytelling postproduction and final approvals.

Ensure all content meets aesthetic quality and impact standards.

Campaign :

Translate ideas into actionable campaigns with clear KPIs.

Sync with the ad expert for implementation and reporting.

Review campaign performance and apply insights to future planning.

Innovation & Resources:

Use AI tools (content generation video scripts visuals) to speed up ideation.

Build or recommend a team when needed freelance editors writers PR

professionals etc.

Be the goto person for creative and strategic direction. Communication & Influence:

Engage influencers if required plan collaborations and integrations.

Suggest and coordinate PR activities or media presence.

Represent the brand vision in all content from Instagram to brochures.

Required Experience & Skills:

Minimum 610 years in brand marketing / campaign leadership roles.

Proven experience in jewelry fashion luxury or lifestyle industries preferred.

Strong aesthetic and storytelling sense.

Skilled in working with videographers photographers editors designers.

Experience creating multiformat content (reels print 3D motion graphics etc.

Familiarity with tools like Canva ChatGPT Midjourney Notion (or equivalents).

Basic knowledge of ad formats consumer funnels and marketing metrics.

Excellent communication and leadership skills.

Track record of owning a result and delivering it.

Compensation (Indicative):

Base Salary: 2.0L 3.5L/month (Depending on profile & region)

Performance Bonus: 0.5L1L/month for measurable achievements (leads

footfall brand recall)

Annual Growth & Annual bonus available based on Results Eciency

Success in This Role Means:

Consistent campaign that improves brand visibility and lead quality

Creatives that are aesthetic strategic and highperforming

A content pipeline that runs like clockwork

A marketing plan that syncs with business goals and customer needs

Increase in foot fool of exact Target Audience

Active App user targets met

Employment Type

Full Time

Company Industry

Retail

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