Senior Federal Marketing Manager

Your Career

We are seeking a dynamic Senior Federal Marketing Manager to join our U.S. Public Sector Marketing team. This visible highimpact role is ideal for a strategic marketer who is deeply passionate about advancing the Federal mission and brings a nuanced understanding of Federal procurement policy and technology trends. The ideal candidate has a strong network within the Federal space sharp business acumen and the ability to influence crossfunctional stakeholders in a complex matrixed organization. Were looking for someone who is selfdirected missionoriented and not afraid to challenge conventionbringing disruptive creative approaches to Federal and B2G marketing. This key role plays a critical part in positioning Palo Alto Networks as the trusted cybersecurity partner of choice for the U.S. Federal government.

Your Impact

Plan & Execute

• Develop and execute a quarterly marketing plan with clear strategic focus areas tactical initiatives and outcomes aligned to Federal GTM objectives.

• Partner closely with capture teams and strategic Ecosystems partners to build integrated comarketing plans that influence deals and deepen customer and partner engagement.

• Ensure timely delivery of programs that meet or exceed performance metrics and business goals.

• Monitor budgets and allocate funds to maximize ROI while staying within quarterly budget parameters.

• Adapt plans to reflect shifting market dynamics feedback and performance data.

Elevate Palo Alto Networks Brand & Drive Demand

• Lead branding and awareness efforts across the Federal market by crafting compelling narratives that align with agency missions and priorities.

• Collaborate with external agencies and internal teams to develop thought leadership content PR and earned media.

• Stay on top of Federal policy procurement and technology trends to inform campaign messaging and strategic timing.

• Deliver highimpact integrated marketing programs that balance brand elevation with pipeline generation.

• Inform the development and upkeep of Federalfocused web and digital content.

Drive Pipeline Generation

• Own Federal pipeline targets and work closely with GTM teams to deliver measurable pipeline and bookings outcomes.

• Drive demand through accountbased marketing integrated program innovation and aligned event strategies.

• Manage Federal participation in global and regional events driving executivelevel attendance and postevent followup.

• Report quarterly marketingsourced and marketinginfluenced pipeline contributions.

• Lead Federal customer and Ecosystem partner participation in Palo Alto Networks signature events.

Operate with a Federal CMO mindset

• Act as the Federal Sales strategic marketing partnerbridging communication across GTM Product Marketing Government Affairs Policy and Corporate Marketing.

• Influence across the business and provide clear regular updates to key stakeholders on campaign activity results and sales alignment.

• Lead internal alignment across Federal initiatives to maintain a unified voice and strategic direction.

• Coordinate and communicate priorities and key initiatives across all GTMs and crossfunctional workstreams.

Qualifications :

Your Experience 

• 8 years of B2G/Federal marketing experience with a strong understanding of the Federal landscape procurement cycles and agency missions.

• Deep network within the Federal IT and cybersecurity community including partners influencers stakeholders and media partners.

• Strong grasp of Federal trends emerging policies and legislative drivers influencing technology adoption.

• Proven success designing and executing creative disruptive and strategic campaigns tailored to Federal audiences.

• Selfmotivated and entrepreneurial; bias toward action able to work independently make datadriven decisions and able to swiftly navigate complex scenarios.

• Excellent communicator and team player who thrives in a highly matrixed fastpaced environment.

• Comfortable engaging with executives and public affairs leaders to align strategy and message.

• Passion and commitment to supporting the U.S. governments mission.

Additional Information :

The Team

Step into a marketing role at Palo Alto Networks where your innovation drives global impact against escalating cyber threats in this era of AI. Youll seize the unique opportunity to develop cuttingedge strategies and compelling content while collaborating with industryleading experts in the fastpaced cybersecurity landscape. Here your creativity directly contributes to a safer digital future for everyone fostering your growth and development in this everevolving market.

Compensation Disclosure

The compensation offered for this position will depend on qualifications experience and work location. For candidates who receive an offer at the posted level the starting base salary (for nonsales roles) or base salary commission target (for sales/commissioned roles) is expected to be between $152000 $220000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

Were problem solvers that take risks and challenge cybersecuritys status quo. Its simple: we cant accomplish our mission without diverse teams innovating together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need please contact us at  .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace and all qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.