Marketing Manager, Carbon Products (Hybrid)

The Marketing Manager Carbon Products is a unique role within the Commercial marketing team.  You will play a crucial part in aligning our sales product and marketing efforts leading on the proposition and product positioning building brand awareness defining our lead generation strategies and contributing to the overall growth and success of the company. This role is a hybrid of product marketing and demand generation responsible for the launch expansion and longterm success of a strategically important new product portfolio.

PRINCIPLE ACCOUNTABILITIES

• Lead campaign gotomarket strategy for one of Fastmarkets newest products by collaborating with crossfunctional teams in sales marketing and product to create and execute demandgeneration strategies that drive highquality leads and pipeline growth.
• Drive multichannel marketing campaigns that increase lead flow to deliver on New Business deepen relationships with existing customers to retain and grow accounts and build new relationships within existing accounts leveraging account engagement strategies.
• Develop captivating value propositions messaging and product collateral to clearly communicate the products unique value to target audiences.
• Develop and implement tailored accountbased marketing strategies and campaigns for highvalue accounts to increase customer engagement and drive revenue growth.
• Monitor analyze and report on performance metrics hold teams accountable to achieving goals and provide recommendations for improvement based on datadriven insights.
• Work closely with the sales team to ensure the sales team understands marketing plan and campaign activities impacting lead flow and ensure there is a seamless lead handoff between Sales and Marketing and an ongoing feedback loop.
• Oversee the events and partnership strategy for the Fastmarkets Carbon portfolio working closely with the channel teams and Strategic Partnership team to ensure goals are aligned and deliverables are met.
• Build bestinclass nurture programs that include regular a/b test learn and optimize approaches for educating higher funnel leads and bringing through to consideration and conversion.

KEY INTERFACES

• Marketing Team
• Sales & Customer Success
• Product Team
• Sales Enablement
• Carbon Team

Qualifications :

We are looking for an individual who is highly motivated driven and looking to be a key part of a fastpaced successful team. Being a strong team player is important as well as someone who is happy to work autonomously managing priorities and being accountable for delivering on targets.

• Relevant experience in product marketing lead generation or demand generation preferably within the market data and analytics industry.
• A proven track record of developing and executing successful product launch campaigns that drive growth of product adoption and yearonyear revenue growth.
• Strong analytical skills with the ability to analyze and interpret data and use insights to drive action and results.
• Experience with marketing automation platforms CRM systems and analytics tools.
• Strong time management and project management skills with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.
• Bachelors degree in marketing business or related field.

Additional Information :

Our Values

Fastmarkets people come from all different walks of life. Its this mix of brilliant personalities experiences and insights that gives us that warm open and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are there are six things we all have in common and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have our values are key to what makes our culture unique. They reflect who each of us are and theyre embedded in everything we do. Our values are:

• METRICS DRIVEN. We use insights to improve our customers experience and our business performance
   
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
   
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
   
• INCLUSIVE. We are inclusive and respectful celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
   
• CUSTOMER CENTRIC. We are customercentric in all that we do
   
• COLLABORATIVE. We are collaborative able to work across teams and capitalise on the diversity of intellect perspectives and experiences.

Youve read a little about us now its over to you!

If you like what youve read so far and think you can see yourself as a Fastmarkets person its time to fill in your application form. This form is an important part of the selection process: its used to determine whether or not youll be chosen to have an interview and acts as a basis for the questions well ask you on the day.

Its vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why youre great.

Remote Work :

No

Employment Type :

Fulltime