Senior Principal - Marketing Analytics Product Management

We are seeking a strategic and technically adept Product Manager to lead the development of a turnkey Matched Market Testing (MMT) / GeoTesting solution. This product will empower advertisers to measure the incremental impact of their campaigns through geographically controlled experiments seamlessly integrated across the advertising ecosystem.

You will own the product vision roadmap and execution for a platform that enables endtoend experimentationfrom test design and audience segmentation to activation measurement and insights delivery. Your work will directly influence how advertisers validate performance and optimize spend across channels.

Key Responsibilities

Product Strategy & Vision

• Define and evolve the product vision for a scalable automated MMT/GeoTesting platform.
• Align product goals with broader business objectives and customer needs.

Roadmap & Execution

• Own the product roadmap prioritizing features that drive adoption automation and integration.
• Collaborate with engineering data science and UX teams to deliver highquality timely releases.

Advertising Ecosystem Integration

• Lead integrations with major ad platforms (e.g. Amazon Google Ads Meta TikTok DSPs CDPs) to enable seamless test activation and measurement.
• Ensure compatibility with marketing effectiveness systems.

Experimentation Framework

• Design robust methodologies for geobased A/B testing including market matching randomization and statistical significance.
• Partner with data science to build tools for experiment setup monitoring and analysis.

Customer & Stakeholder Engagement

• Gather feedback from advertisers agencies digital platforms and internal stakeholders to inform product decisions.
• Evangelize the product internally and externally supporting gotomarket and customer success efforts.

Qualifications

• 5 years of product management experience ideally in ad tech martech or experimentation platforms.
• Strong understanding of geotesting incrementality measurement and causal inference.
• Experience with advertising APIs data pipelines and thirdparty integrations.
• Familiarity with statistical testing concepts and experimentation platforms.
• Excellent communication collaboration and stakeholder management skills.
• Technical fluency to work closely with engineering and data science teams.

Preferred Qualifications

• Background in data science analytics or software engineering.
• MBA or advanced degree in a quantitative field.

Why Join Us

Be at the forefront of innovation in advertising measurement.
Work with a talented crossfunctional team in a fastpaced impactdriven environment.
Shape a product that helps marketers make smarter datadriven decisions.

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• EmployeeAssistanceProgram (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:  Work :

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