Country Brand Lead, Rare Disease
Country Brand Lead, Rare Disease
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Job Description
POSITION SUMMARY
Own Brand Strategy for the market. Define and Drive Country Specific Brand Strategy for Rare Disease. Drive Rare Disease products growth and lifecycle management forecast revenue and opex of assigned brands ensuring the realization of revenue and profitability targets in country.
RESPONSIBILITIES
Provide local insights and brand feedback to Managers
Tailor brand and execute brand strategies to local market needs and define local priorities for a brand
Select bestfitting modules from Global Content; translate and transcreate brand materials as needed
Manage local agencies for transcreation (budget scope timing and quality of project)
Forecast brand performance and track progress towards target
Allocate and execute in country brand budget
Crossfunctional brand leadership across Field Force Account Management Medical Legal Regulatory etc.
Train Field Force on product positioning and prioritization
Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
Serving as a mentor for more junior marketing positions.
QUALIFICATIONS
510 years of marketing experience
Bachelors Degree; master degree or MBA desired
Marketing Customer and Competitor Insight
Marketing Execution
Strategic and Operational Business/Marketing Planning
Data analysis interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration/negotiation
Exceptional prioritization
Vendor management
Proficiency in Polish as well as English.
Work Location Assignment:Hybrid.
Purpose
Breakthroughs that change patients lives... At Pfizer we are apatient centric company guided by our four values: courage joy equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting flexible workplace culture which encourages employees to achieve work life harmony attracts talent and enables everyone to be their best working start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer Pfizer iscommitted to celebratingthisin all itsforms allowing for us to be as diverse as the patients and communities we serve. Together we continue to build a culture that encourages supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!
Pursuant to Article 24(6) of the Act of June 24 2024 on the protection of whistleblowers Pfizer Polska Sp. z o.o. and Pfizer Trading Polska Sp. z o.o. declare that they have adopted a joint internal reporting procedure which in accordance with the provisions of the aforementioned Act is also available to persons applying for employment on the basis of an employment relationship or other legal relationship constituting the basis for providing work or services or performing functions. The content of the procedure is made available upon request sent to the contact person or to the email address
Marketing and Market Research#LIPFEEmployment Type
Full-Time
