Marketing Strategist
Marketing Strategist
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USD 66198 - 66198
1 Vacancy
Job Description
JOB GOAL:
To advance the colleges mission vision principles values and strategic initiatives through continuous improvement decisions.
A minimum of 35 writing samples must be attached with the application.
GENERAL JOB SUMMARY:
The Marketing Strategist will develop onbrand unique compelling and resultsoriented creative content across print web and digital platforms. Brainstorm concepts and create/write marketing strategies copy PR social media website content and promotional material to help position the college as a leading educational choice for prospective students.
The typical work schedule for this position will be Monday through Friday from 8 am to 5 pm.UNIVERSAL CORE COMPETENCIES:
- Advocate for Continual Improvement empowering each other to identify opportunities for excellence.
- Collaborate with Mutual Accountability working together with a willingness to take ownership and account for our actions.
- Champion Service anticipating needs and create a welcoming diverse and inclusive environment.
- Perseverance commitment to excellence even in the face of adversity or delay in achieving success.
- Lead regardless of title through positive influence.
DUTIES/RESPONSIBILITIES:
- Develop marketing strategies for the college and its divisions departments campuses and partners.
- Effectively research and write strategicbased persuasive copy and content for materials that support the colleges mission vision and values.
- Collaborate with the creative and client team to support the execution of projects from kickoff through completion.
- Support and adhere to college brand standards and style guide.
- Balance manage and coordinate multiple projects and timelines.
- Provide timely solutions for rush jobs and unexpected assignments.
- Maintain a productive team working environment with designers and print services.
- Seek emerging marketing digital and communications solutions to engage diverse audiences across platforms.
- Develop and tailor content for digital channels including the college website email marketing and organic/paid social media.
- Perform other related work duties as assigned.
PERFORMANCE EXPECTATIONS:
- Selfmotivated excellent organizational skills and ability to meet tight deadlines.
- Strong interpersonal skills and demonstrated ability to work with multiple stakeholders and crossfunctional teams.
- Demonstrate good judgment in solving problems as well as identifying problems in advance and proposing solutions.
- Maintain positive working relationships with internal clients and vendors.
- Demonstrate accuracy and attention to detail.
- Ability to work in a team atmosphere.
- Schedule and perform tasks openly to allow other team members pick up a project in progress to meet a deadline.
- Excellent written communication skills required.
- Excellent grammatical skills required.
- Stay informed on evolving trends in social media strategy SEO best practices and digital user engagement to inform content development.
- Welcome value and nurture people of all backgrounds perspectives and experiences as well as support and promote an environment that accepts differences.
The statements contained herein reflect general details as necessary to describe the essential job duties/responsibilities and performance expectations of the job which should not be considered an allinclusive listing of work requirements. Individuals may perform other duties as assigned.
PHYSICAL ACTIVITIES WITH/WITHOUT REASONABLE ACCOMMODATION:
Position involves working in an office setting. Occasional (1033%) standing pushing pulling and grasping. Frequent (3466%) reaching and viewing a computer and other types of close visual work. Constant (67100%) sitting walking repetitive motion talking and hearing.
MINIMUM QUALIFICATIONS:
- Bachelors degree in 1) Marketing (preferred); or 2) Communications (Journalism Public Relations Mass Communication); or 3) related field.
- Three years minimum experience in an advertising agency higher ed marketing environment or other marketing advertising or communicationsrelated experience.
- Outstanding proven copywriting skills for advertising marketing PR and/or newswriting (a minimum of 35 writing samples must be submitted with application).
- Excellent creative thinking skills; adaptability to writing styles to suit specific projects.
- Experience with or understanding of digital marketing including website content strategy and social media engagement is a plus.
LICENSES CERTIFICATIONS OR REGISTRATIONS REQUIRED:
- Must have a valid drivers license and vehicle to travel to offcampus facilities agencies and businesses.
EEO/AA STATEMENT:
It is the policy of Kirkwood Community College not to discriminate in its programs activities or employment on the basis of race color national origin sex disability age sexual orientation gender identity creed religion and actual or potential family parental or marital status. If you have questions or complaints related to compliance with this policy please contact the Vice President Human Resources and Institutional Effectiveness 6301 Kirkwood Blvd. SW Cedar Rapids IA 52404 or the Director of the Office for Civil Rights U.S. Department of Education John C. Kluczynski Federal Building 230 S. Dearborn Street 37th Floor Chicago ILTelephone:(312)Facsimile: (312)TDDEmail:.
WHY KIRKWOOD:
Kirkwood Community College prides itself on fostering a diverse workforce and values unique perspectives throughout its campus community. The college is a convenient innovative visionary educational leader striving to remain affordable and accessible. With more than 140 majors and programs Kirkwood boasts 16000 annual collegecredit students while maintaining one of the lowest tuitions in the state. All degreeseeking students are eligible for federal financial aid and the college offers more than $3 million in scholarships each year to students from all walks of life.
Review of applications will continue until the position is filled.
Employment Type
Full-Time
