Director, Head of Sponsorship
Director, Head of Sponsorship
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Job Description
As part of the Extended Leadership Team (ELT) the Director Head of Sponsorship isa senior leadership role responsible for identifying developing budgeting contracting and managing sponsorship opportunities across all verticals of The MRG Group. This includes assets in our bar and hospitality spaces music venues festivals and largescale public events. The ideal candidate is both a strategic thinker and a handson executor who thrives in a fastpaced environment bringing creative and commercially viable solutions to life.
The Head of Sponsorship has responsibility for a wide range of functions including but not limited to:
Sponsorship Strategy & Planning
- Develop and execute a comprehensive sponsorship strategy aligned with The MRG Groups business objectives.
- Identify sponsorship assets across venues festivals bars and events creating compelling packages that drive partner value.
- Set annual sponsorship revenue targets and develop a pipeline to meet or exceed goals.
Sales & Relationship Management
- Proactively identify and engage potential sponsors nurturing relationships to build longterm partnerships.
- Lead negotiations and close sponsorship deals ensuring they align with brand standards and deliver on partner expectations.
- Act as the primary liaison between sponsors and internal teams to deliver exceptional activation experiences.
Execution & Reporting
- Oversee the creation of sponsorship proposals agreements and postcampaign reports.
- Ensure seamless execution of sponsorship activations working closely with events marketing and venue teams.
- Monitor and analyze sponsorship performance providing regular updates to leadership on KPIs and insights.
Leadership & Collaboration
- Build and manage a small highperforming sponsorship team as needed.
- Foster collaboration across internal departments including marketing operations and finance to maximize sponsorship success.
- Act as a brand ambassador representing The MRG Group at industry events and networking opportunities.
The MRG Group is a leading experiencefirst company specializing in hospitality music venues festivals and public events across North America. We create exceptional experiences for our guests teammates and partners driven by innovation passion and a commitment to connecting people through memorable moments.
- Sales Leader: You have a proven track record of exceeding sponsorship revenue targets with at least 57 years of experience in a similar role.
- Creative Strategist: You can identify unique sponsorship opportunities and craft innovative mutually beneficial solutions for partners.
- ResultsOriented: You thrive in a performancedriven environment balancing strategy with handson execution.
- Industry Expert: Experience in the bar/hospitality live music or festival/event industries is a strong asset.
- Relationship Builder: You have exceptional interpersonal skills and a robust network of brand and agency contacts.
- Resourceful Problem Solver: Youre entrepreneurial and can independently manage all aspects of the sponsorship process.
- Experience Seeker: You love bars concerts and travel believing that people who like to do things like to do things.
We are looking for someone with:
- 57 years of experience in sponsorship sales or a related field.
- Demonstrated ability to close highvalue sponsorship deals.
- Strong communication negotiation and presentation skills.
- Experience in creating and executing sponsorship activations.
- Familiarity with CRM tools and sales reporting systems.
- Willingness to travel for meetings events and activations as required.
- Competitive compensation including base salary and performancebased incentives.
- Opportunities for growth in a dynamic fastpaced organization.
- A collaborative culture that celebrates creativity and innovation.
- Access to unique experiences across The MRG Groups diverse portfolio.
Join us in shaping the future of Experiences at The MRG Group!
Other things you need to know:
- The MRG Group are committed to diversity equity and inclusion. We are proud to be an equal opportunity employer and encourage applicants from all backgrounds to apply.
- If you require accommodation during the recruitment process please contact us at:
Thank you for considering a career with The MRG Group. We appreciate your interest. Please note that only candidates selected for an interview will be contacted.
Required Experience:
Senior Manager
Employment Type
Full-Time
