Paid Media Marketing Manager, Audience Development, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans artists and creators. From personalized music playlists to exclusive podcasts concert livestreams to artist merch Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode and top adfree podcasts included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited ondemand access to 100 million songs including millions in HD Ultra HD and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexaenabled devices. Join us for the opportunity to influence how Amazon Music engages fans artists and creators on a global scale.

We are looking for a driven analytical and resultsoriented Marketing Manager to help scale acquisition initiatives across Amazon Music tiers aiming to think big invent and simplify and deliver on project roadmaps. This position will manage multichannel acquisition marketing campaigns analyze campaign results for optimization and build playbooks to scale proven campaign structures.

Key job responsibilities
* Paid media campaign management: manage paid media planning process for Audience Development campaigns; oversee campaign briefs channel instrumentation and reporting.
* External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage endtoend campaigns budget billing and more.
* Creative trafficking: manage the creative trafficking process; ensure correct assets are produced and handed off to execution teams.
* Tracking and measurement: Instrument appropriate tracking for all campaigns; create and implement links/reftags for all campaigns.
* Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution
* Reporting: create postmortem process and reports at both campaign program and quarterlylevel. Aggregate clean and model campaign data from various data sources; synthesize campaign learnings from large datasets. Create operating procedure to ensure postmortems occur on time.
* Experimentation: Own the Audience Development experimentation roadmap; package experiment results and disseminate learnings and best practices to stakeholders.

4 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience building and optimizing multiple simultaneous marketing campaigns
Experience managing or working within crossfunctional marketing and creative teams
3 years experience with crosschannel media planning and strategy
Experience leading and collaborating with projectbased teams at both campaign and program level
Foundational understanding of paid media attribution models (e.g. Last Touch MTA MMM)
2 years experience of digital ad operations experience digital media buying experience audience insights tools (e.g. ComScore Semasio Annalect MediaOcean etc.)
Foundational understanding of audience ad tech solutions (e.g. LiveRamp Neustar Dstillery etc.)
Intermediate to advanced data modeling/analysis skills (e.g. advanced excel data visualization platforms)
Experience with mobile app marketing and mobile app install paid media campaigns

Experience in multiterritory campaign management
Experience in digital marketing and content production timelines and process
2 years programmatic display/paid social trafficking via advanced media buying platforms/ad servers
2 years experience with Data Management Platforms (DMP) and/or Customer Data Platforms (CMP)
2 years handson experience with audience onboarding tools creating and activating against audience segments

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.