Paid Media Executive

Castore exists for one single reason to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.

The founders vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world with no stone left unturned in its search for innovation and performance enhancement.

The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these the natural brand of choice for discerning athletes who demand the very best.

The Role

Were seeking a Paid Media Executive to join our growing performance team. This is a hands-on role with full ownership of campaign setup and execution across PPC (Google Ads Bing) and Paid Social (Meta TikTok etc.). Youll be key to driving growth through intelligent media buying performance optimisation and sharp creative feedback.

Agency experience is a big pluswe move fast and value people who know how to manage campaigns end-to-end without endless hand-holding. Youll be working closely with our Head of Performance and Creative teams to test scale and help refine our paid strategy.

Responsibilities

• Assist in the creation management and reporting of Paid Search and Paid Social campaigns for Castore and our partner sites with the support of the Paid Media Manager and Senior Paid Media Manager.
• Analyse and interpret campaign data to create reports on campaign results for senior management and partners.
• Monitoring daily performance identifying trends and acting quickly to improve results.
• Working cross-functionally with Creative and design teams to brief ad assets and iterate based on performance.
• Conduct keyword research including traffic volume and costs to identify potential keyword opportunities.
• Collaborate with marketing and trade teams to ensure all campaigns are implemented and in line with business strategy.
• Review competitor activity industry trends and find innovative ways to market our products.

Skills & Experience

• Ideally experience in Paid Media (agency or in-house) or a recent graduate in Marketing with a keen interest to learn and develop in the Paid Media space.
• Understanding of performance marketing metrics and attribution
• Proven track record managing significant ad budgets and driving ROAS
• Analytical skillsyou know your way around Excel/Sheets and maybe even Looker/GA4.
• Proactive mindset with a test-learn-iterate approach
• Experience working in a fast-paced environment.
• Passion for staying up to date with industry trends and willingness to learn and improve
• Previous agency-side experience or experience managing multiple accounts
• Experience in eCommerce especially DTC
• Knowledge of creative best practices for performance ads

What We Offer

Competitive salary

Discretionary bonus scheme

25 days annual leave (plus bank holidays)

Modern city centre offices in Manchester

An opportunity to work with global sporting partners

Office breakout space with pool tables dart board and TVs

A chance to build a career with a fast paced high growth brand

Employee assistance programme

Generous staff discount