Principal Product Marketing Manager, Competitive Intelligence

The Company Youll Join

Carta connects founders investors and limited partners through worldclass software purposebuilt for everyone in venture capital private equity and private credit.

Cartas fund administration platform supports nearly 7000 funds and SPVs representing $150B in assets under administration in venture capital and private equity. Trusted by more than 40000 companies Carta also helps private businesses in over 160 countries manage their cap tables valuations taxes equity programs compensation and more.

Together Carta is creating the endtoend ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that its a new category of software to make private markets look more like public markets a connected ERP for private capital.

For more information about our offices and culture check out our Carta careers page.

The Problems Youll Solve

At Carta our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Principal Product Marketing Manager focused on Competitive Intelligence youll work to:

• Own competitive analysis for the Carta competitor set
• Anticipate and communicate changes in the competitive landscape
• Integrate a wide range of competitive data points and complex market landscape to build crisp competitive messaging and content to help us win in market
• Leverage your strong skillset in product analysis strategy product marketing and sales support to produce competitive research writing positioning data analysis and operational support and determine optimized channels and formats for distribution
• Partner with peers in Product Marketing to infuse competitive positioning into product launches and sustaining motions
• Work with GTM/Enablement to build effective competitive sales strategies and develop optimized assets including product demonstrations collateral and comparative positioning on marketing surfaces
• Strengthen value propositions and differentiation and guide how we bring to market through sales and marketing channels
• Engage directly with customers to understand and synthesize competitive positioning
• Leverage external market data to identify opportunities guide decisions and measure the performance of gotomarket activities
• May offer high touch support on sales deals and in competitive situations with customers (present to prospects and customers if needed)
• Support the delivery of regular insights for companywide briefings and department specific updates (Town Halls Cstaff meetings Sales Kickoff etc) to deliver actionable and impactful insights and recommendations
• Demonstrate executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management sales teams customers and partners

The Team Youll Work With

Over 40000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event. The marketing team at Carta is the driving force behind getting products to market and keeping them there. We love connecting users with products and experiences they love.

As a member of Cartas marketing team you will be connecting users to the products they build their companies on. The ultimate role of a GTM product marketer is to bring messaging and positioning to life with customers and prospects. As a product marketer you are an expert on the user and their needs.

About You

A successful Principal Product Marketing Manager for this role would likely have:

• 58 plus years experience in a Competitive Intelligence role in the B2B SAAS space recommended fintech preferred
• Deep experience with distilling complex competitive landscapes into compelling analysis stories and presentations
• Strong analytical and criticalthinking skills
• Executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management sales teams and customers

Salary

Cartas compensation package includes a market competitive salary equity for all full time roles exceptional benefits and for applicable roles commissions plans. Our minimum cash compensation (salary commission if applicable) range for this role is:

• $200000 $250000 salary in San Francisco CA

Final offers may vary from the amount listed based on geography candidate experience and expertise and other factors.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed please connect with the talent partner via email.
• Carta uses EVerify in the United States for employment authorization. See the EVerify and Department of Justice websites for more details.
• For information on our data privacy policies seePrivacyCA Candidate Privacy and Brazil Transparency Report.
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