Marketing Coordinator, Wholesale
Marketing Coordinator, Wholesale
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Salary Not Disclosed
1 Vacancy
Job Description
At Southern Tide our mission is to share our love for the coastal lifestyle through premium products experiences and service.
We offer competitive benefits packages which may include generous vacation policy health and wellness coverage 401k with company match discounted stock purchasing options for education reimbursement and amazing product discounts!
This is an inperson position based out of our corporate office in Greenville SC.The Marketing Coordinator Wholesale is responsible for planning and implementing marketing promotional initiatives for Wholesale specialty and department stores and Southern Tide Signature stores. The Marketing Coordinator Wholesale will create and execute annual regional and store strategy including project plans budgeting and results evaluation. The Marketing Coordinator Wholesale will act as a liaison to the wholesale and Signature Store divisions always supporting the Southern Tide marketing brand vision.
Crew Position:
B2B Platform & Retail Support:
- Develop and maintain the digital catalog on the B2B platform including product descriptions imagery logo placement WO flow and DST file management.
- Oversee platform improvements train end users and monitor engagement to guide future enhancements.
- Update seasonal marketing content and manage Dropbox folders related to the platform.
- Collaborate with the Creative team to develop training materials support guides and video tutorials for wholesale partners.
- Serve as the primary contact for wholesale and Signature Store marketing and coop needs.
- Maintain the Wholesale and Signature Store marketing calendar and communicate key details to the Creative team.
- Support Department Stores with marketing materials GWP programs and eblasts.
Marketing Promotions & Events:
- Develop and execute marketing initiatives for wholesale and Signature Stores.
- Build a B2B promotional calendar in partnership with Sales to drive engagement through targeted programs and campaigns.
- Create promotional microsites with curated assortments and online ordering; optimize using sales data.
- Plan and analyze eblast campaigns tracking open rates conversions and timing effectiveness.
- Coordinate seasonal promotions GWPs and other initiatives with key accounts and Signature Stores.
- Ensure all marketing materials align with brand standards and broader marketing efforts; manage distribution.
- Present new marketing opportunities throughout the year to wholesale and Signature Store partners.
- Assist with planning logistics and execution of seasonal launches trade shows and companywide events.
Other:
- Lead the linebook creation process: write product descriptions collaborate with Merchandising and Sales and manage edits and vendor communications.
- Manage print vendor relationships for seasonal needs.
- Track and manage budgets for marketing projects including invoice processing and ROI evaluation.
- Develop tools to assess the effectiveness of events and promotional campaigns.
What all hands on deck looks like
- Have strong attention to detail with excellent time management skills.
- Appreciate teamwork and enjoy collaborating with crossfunctional teams.
- Able to multitask and work well under pressure in a changing environment.
- Are a strong communicator (oral and written).
- Positive motivated outlook eager to make a difference.
Know the ropes:
- Bachelors degree in Marketing related field preferred or equivalent and relevant work experience.
- Generally 1 years experience with wholesale marketing or creative environment.
- Strong organizational and project management skills.
- Previous experience with event planning ability to project plan including scope through implementation.
This Company is an equal opportunity employer and does not discriminate against qualified applicants based on based on race color sex gender gender identity gender expression religious creed sexual orientation pregnancy national origin ancestry age military and veteran status marital status physical or mental disability protected medical condition genetic information reproductive health decisionmaking lawful offduty use of marijuana any other characteristic protected by law or any combination of two or more of the characteristics listed here. If you need an accommodation to complete an online application please contact the location you are applying to or contact us at.
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Required Experience:
IC
Employment Type
Full-Time
