Data Marketing Executive
Data Marketing Executive
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job description
Coopers Fire specialises in the design manufacture installation and servicing of cuttingedge and customised Smoke and Fire Curtains for various buildings. Our primary mission is to save lives by providing highquality and innovative products while promoting effective fire protection solutions.
Every single day we dedicate ourselves to creating an environment where our colleagues can thrive work diligently excel and have fun in the process. Our core values which we deeply believe in are Integrity Pride and Passion Teamship and Pioneering. We genuinely derive joy from witnessing individuals perform at their best and relish their workday experiences. We prioritise the development and support of our colleagues foster an environment that encourages and values diverse opinions challenge conventional norms and consistently collaborate to lead the market through innovative approaches all in the pursuit of safeguarding lives.
Role Overview
We are looking for a Data Marketing Executive to join our marketing team with a particular focus on crafting clear marketing workflows managing clean and segmented data and guiding highly engaged leads through the sales pipeline.
Youll work with Zymplify for campaign automation OpenCRM for database management and WordPress to maintain and update audiencetargeted blog content.
Our marketing model centres around specificationled sales meaning leads are highly engaged your role is critical in helping nurture them with visually appealing insightful campaigns aimed at architects and specifiers.
Key Responsibilities
Workflow Creation and Automation
Build clear and effective marketing workflows and nurture sequences using Zymplify.
Set up and manage automated pipelines that guide leads through awareness engagement and conversion stages.
Monitor and optimise workflows to improve efficiency and conversion rates.
Data Management and Segmentation
Maintain cleanse and enrich CRM data within OpenCRM.
Create dynamic segments and audiences based on project needs behaviours and profiles.
Ensure workflows are triggered accurately by wellmanaged uptodate CRM data.
Email Marketing and Campaign Management
Plan build and deliver email marketing campaigns that are visually appealing relevant and timed to support specificationdriven sales.
Tailor content to architects specifiers and key decisionmakers using segmentation and personalisation strategies.
Deliver lead nurturing campaigns aligned with pipeline stages.
Content and Blog Management
Update and create new blog articles on WordPress that are targeted toward the interests and needs of architects and specifiers.
Optimise content for SEO and lead generation.
Work closely with the content and design teams to ensure a consistent brand voice and style.
Performance Reporting and Optimisation
Track and report on key metrics across email workflows and website content.
Conduct A/B testing and provide insights to improve future campaigns.
Job requirements
Skills and Experience
Essential:
Strong experience in creating marketing workflows and automation journeys.
Proficient with Zymplify (or similar platforms) and CRM systems.
Confident managing and cleansing CRM data to support segmentation and automation.
Experience delivering email marketing campaigns to B2B audiences.
Good working knowledge of WordPress for content management and blog updates.
Ability to create visually engaging email templates and landing pages.
Understanding of GDPR CANSPAM and data privacy regulations.
Desirable:
Good working knowledge of marketing automation integrations and CRM workflows.
Proficiency with Adobe Creative Suite particularly Photoshop and InDesign.
Experience with Power BI or other data reporting and visualisation tools.
Strong SEO knowledge and experience optimising blog content.
B2B marketing experience targeting architects specifiers or the construction sector.
Personal Attributes
Highly organised with strong attention to detail.
Analytical mindset with a creative approach to problemsolving.
Able to manage multiple projects deadlines and workflows simultaneously.
Collaborative and proactive with strong communication skills.
Selfmotivated and comfortable working independently.
Qualifications
Degree in Marketing Communications Data Analytics Digital Media or a related field (or equivalent practical experience).
Benefits
Competitive salary available upon request
Free hot drinks
Ample free onsite parking
Early finish and dressdown Fridays
Above statutory Holiday allowance plus able to buy additional holiday
Company social events
Employee Assistance Programme
Eyecare vouchers
Cycle to work scheme
Friendly and supportive environment
Holistic approach to work
Working for a company who cares about you as an individual and not just a cog in the machine
Access to a Discounted Shopping Platform
All done!
Your application has been successfully submitted!
Employment Type
Full-Time
