Paid Search Specialist
Paid Search Specialist
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1 Vacancy
Job Description
The Paid Search Specialist is a critical member of our marketing team responsible for strategizing executing and managing paid advertising campaigns across various digital platforms. This role demands a detailoriented wellorganized individual with excellent communication and leadership skills to handle multiple projects simultaneously and collaborate effectively with other Media teams including the Traditional Marketing Manager Digital Marketing Manager and Account and Analytics teams.
As a Paid Search Specialist you will employ a datadriven approach to create impactful marketing strategies optimize campaign performance and support the organization in achieving its business objectives. This role requires a creative and analytical mindset to continuously improve and innovate within the rapidly evolving digital marketing landscape.
Role Responsibilities:
Strategize execute and manage paid efforts on social channels (Facebook Instagram YouTube LinkedIn Tik Tok etc).
Implement and manage paid social mediadriven campaigns using online platforms and tools including Business Manager Sprout Social etc.
Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests.
Use a datadriven approach to develop marketing strategies and plans to support and achieve the clients business objectives. Assist in developing media strategy and building paid media plans (including audience targeting and segmentation messaging budgeting optimizations etc.) Optimize and Split test.
Gather data on consumers competitors and market conditions.
Give direction to the creative team to update creatives on Facebook Instagram TikTok and YouTube ads accounts.
Ensure all tracking codes are installed and working correctly.
Brainstorm new and creative growth strategies.
Conduct keyword trend and audience research in tandem with analytics team members Track and report performance regularly in cohesion with account teams and analytics teams
Represent the social media practice by working as an integrated team member to identify and deliver social media solutions that meet client objectives.
Optimize and update LSAs as well as Google My Business for three properties.
Optimize websites for SEO.
Salary: $per year
Working Schedule: Monday Friday 9AM to 5:30PM EST
Qualifications :
Education and Experience
- Bachelors degree in Marketing Advertising Business or a related field.
- 3 years of experience managing paid search and social media campaigns.
- Proven experience with platforms such as Google Ads Facebook Business Manager LinkedIn Ads TikTok Ads and YouTube Ads.
- Handson experience with SEO optimization and Local Service Ads (LSAs).
Technical Skills
- Google Analytics
- Strong understanding of digital advertising metrics tracking codes and reporting systems.
- Experience with A/B testing and optimization of paid search landing pages.
- Knowledge of keyword research tools and audience targeting strategies.
- Familiarity with Google My Business and website SEO best practices.
Analytical and Strategic Skills
- Ability to analyze and interpret data to drive actionable insights and performance improvements.
- Strong problemsolving skills with a focus on innovation and creative growth strategies.
- Capability to develop and implement comprehensive paid media strategies tailored to meet business objectives.
Soft Skills
- Excellent communication and collaboration skills with the ability to coordinate with crossfunctional teams.
- Highly organized and detailoriented with the ability to manage multiple projects simultaneously.
- Leadership qualities and initiative with a proactive approach to identifying and addressing challenges.
Additional Information :
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
