PL - Paid Search Specialist
PL - Paid Search Specialist
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Job Description
About the department:
The Marketing Department within BYD Poland is responsible for developing and implementing tailored marketing strategies specific to drive performance in Poland and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility increase market share and drive business growth within the European market.
Key Responsibilities:
Plan execute and optimize Paid Search campaigns (Google Ads Bing Ads) for the Polish market executed fully in-house
Monitor campaign performance analyze data and report results to improve ROI
Collaborate with the marketing team and central office to coordinate digital activities
Implement A/B testing strategies and recommend improvements
Stay up to date with SEM trends and the automotive industry
Report directly to the Marketing Director
Requirements:
Minimum 3 years of experience managing paid search campaigns executed fully in-house
Proficiency in tools such as Google Ads Google Analytics 4 Google Tag Manager; familiarity with Search Ads 360 is a plus
Strong analytical skills and ability to work with large datasets
Good command of English (communication with international team)
Interest in the automotive industry and e-mobility is an advantage
What We Offer:
Real influence on digital strategy and brand visibility in search engines
Opportunity to grow in an international environment
Competitive salary
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Schiedam Netherlands is the marketing and sales HQ of BYD Co. Ltd based in Shenzhen China. BYD Europe BV offers a full line of BYD electric vehicles including all-electric cars all-electric buses and all-electric forklift trucks.
Employment Type
Full Time
