Senior Lifecycle Marketing Manager, Personal Loans
Senior Lifecycle Marketing Manager, Personal Loans
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Salary Not Disclosed
1 Vacancy
Job Description
The role
You will be joining the SoFi Borrow Groups Lifecycle Marketing Team. Were a highimpact highvisibility valuesdriven group and we sit at the heart of it all. While this role requires durability our teams consistent success comes from valuing people. As such you can count on leadership to focus on and invest in your needs and growth.
You will be a lifecycle marketing strategist for one of our four Borrow product verticals: Personal Loans.
The Personal Loans Lifecycle Marketing Program consists of:
- campaigndriven work; and
- evergreen nurture program development and iteration
KPIs for the program span the full range of the user lifecycle:
- Demand Generation Acquisition Activation Onboarding Engagement Retention and Crosssell
In this role youll develop and execute datadriven lifecycle marketing strategies that support growth engagement and member retention. Youll work crossfunctionally with teams including Product Product Marketing Lifecycle Tech Ops Creative Data Science and Business Unit leads to align on shared goals and drive measurable outcomes across the member lifecycle.
What youll do:
- Deliver against OKRs through lifecycle marketing campaigns and programs leveraging:
outbound channels: email push notifications SMS
ad spaces behind the login wall: inapp messages content cards inline
product ads
- Be accountable for and report on program performance with the Personal Loans Strategic Lead Stakeholders and other Lifecycle Marketing Leadership
- Collaborate with:
Product Marketing partners
Lifecycle Marketing TechOps org (production/execution)
Business Leads
Product Leads
Identify technical gaps and establish/communicate technical
requirements
Stakeholders
- Establish a strategic vision that improves business growth efficiency QoQ
- Develop datadriven experimentation roadmaps to support long term program iteration
What youll need:
These special strengths are likely to ensure success and fulfillment in the role:
- Radical candor
- Thriving in ambiguity
- Comfort running at a fast pace and pivoting with changing business needs Owner mindset
- Collaborating with both confidence and curiosity
- Rigorous prioritization
- Concise synthesized communication
- Bias for (datadriven) action
Additional background and experience:
- Bachelors Degree ideally in Business Finance Marketing or a technical field (or equivalent experience)
- CRM experience is a must (ideally Braze Salesforce)
- Experience in or professional exposure to the financial services industry
- 6 years of directtoconsumer lifecycle management experience including email inapp push and SMS.
- Proven success driving lifecycle marketing strategy
- Strong analytical chops with experience using various testing methodologies. Experience working with creative agencies or internal creative studios in developing marketing assets
- Experience presenting channel strategy and campaign results to crossfunctional partners and executive leadership
Nice to have:
- MBA or other advanced degrees
- Previous finance or tech industry experience
Required Experience:
Manager
Employment Type
Full Time
