FLEX Senior Manager - Content and Creative - Brand Marketing
FLEX Senior Manager - Content and Creative - Brand Marketing
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Job Description
The Senior Manager Content and Creative Brand Marketing plays a key role in creating the strategy establishing key performance indicators and executing creative social media and content marketing initiatives across the Marriott Bonvoy portfolio of brands inclusive of brands ranging from distinctive (i.e. Westin) to classic (i.e. CourtyardML1). The role will be a core member of the US/CAN Marketing team driving strategy and execution for creative & content across brand social media brand partnerships and brand digital marketing tactics to deliver against brand and content goals including Marriott Bonvoy affiliation. In addition to other duties assigned this role will work with center Brand Portfolio and Loyalty teams to manage the strategy and execution of the comprehensive brand content ecosystem consisting of dedicated brand websites brand social media channels influencer programs and other Marriott digital touchpoints. This role will need to be an innovator supporting the brands overarching strategies (i.e. engagement awareness influencers etc.) on key platforms like Facebook Twitter Instagram YouTube TikTok and more. This role will also collaborate on the strategy and execution of digital and social advertising in partnership with paid media team including social content publishing and paid amplification. Role will also be responsible for the ongoing evolution of the brand paid media and social playbooks and support property social best practices. This role will report to the Sr. Director Content & Creative and partner closely with key members of brand marketing teams integrated marketing strategy teams creative team public relations digital product external agencies key hotel stakeholders and the field/franchise organizations. The role will manage agency teams directly as required.
CANDIDATE PROFILE
Required
- 8 years of social media marketing advertising brand social marketing digital marketing or content marketing experience demonstrating progressive career growth and a pattern of exceptional performance
- 4year degree from an accredited university in Marketing Advertising Business or related major
Preferred
- Experience managing and defining transformational strategies for business units.
- Demonstrated ability to deliver results under difficult conditions particularly when faced with complexity and ambiguity.
- Demonstrated experience with Social Media marketing monitoring management measurement content and advertising.
- Demonstrated experience with social media influencer programs.
- Solid understanding of social marketing trends and industry best practices.
CORE WORK ACTIVITIES
Content & Creative
- Leading creative & content strategy and execution for holistic social brand paid media and digital initiatives.
- Work autonomously to author and drive creative & content for social/digital/paid media strategy for brand initiatives while also providing strategic guidance for continent and hotellevel initiatives if applicable.
- Manage the brand creative agency of record and oversee strategic initiatives related to social paid media and content strategy for the brands.
- Work with agency and internal partners to deliver creative assets such as digital display video social media assets paid search ads emails landing pages onsite promotional placements.
- Oversee brand paid media content creation manage performance and creative swap calendars and work closely with the brand continent social team to support influencer programs social content and editorial calendars.
- Ensuring brand voice is implemented across paid media digital and social campaigns.
- Consult with brand marketing leads & continent social team on branded content (video series brand films etc) initiatives and in some cases lead them.
- Develop strong relationships with Marriott subject matter experts and channel leaders agencies media and distribution partners to cost effectively maximize opportunities for the brand while ensuring highquality onstrategy creative is delivered.
- Support and liaise with the field organization and other team members on digital/social/paid media creative & content best practices to ensurealignment.
Brand Social
- Oversee and drive strategy and workflow of paid social campaigns supporting the digital brand strategy.
- Oversee agencies for each brand.
- Oversee social media monitoring advertising promotions/contests and other activations implemented by agency or in house.
- Work with continent brand social team and center on development of Social Media Playbooks for hotels/field/agencies and lead quarterly calls related to this content.
- Liaise with continent and center social media teams to collaborate on best practices and customer care integration.
- Work with the field organization continent social team and agency partners to ensure local level social media is implemented and on strategy ongoing communicationwill be critical.
Project Management & Communication
- Determines priorities schedules plans and necessary resources to ensure completion of any projects on schedule.
- Manage creative & content marketing budget. Keep flowcharts/plans/budgets up to date.
- Partner with Measurement and Analytics team on creative & content dashboard creation KPI definition and alignment and regularly report out performance and learnings to key stakeholders and executive team.
- Monitor and report out on industry best practices and competitive/landscape trends to field and other stake holders to ensure best practices are up to date in social playbooks for owner and franchise community.
- Generates and provides accurate and timely results in the form of reports presentations streamlined information for internal reports/audits/analysis of social and paid media performance (including but not limited to Brand Website Social media Paid Media Search) and well as create compelling marketing and reporting presentations.
- Assist senior associates in achieving business results by:
- Identifying opportunities to enhance process
- Providing training and guidance to field as subject matter experts
- Participating in annual planning sessions
- Achieving results within scope of responsibility.
Additional Responsibilities
- Provides information to supervisors and coworkers by telephone in written form email or in person in a timely manner.
- Demonstrates self confidence energy and enthusiasm. Contributes as a team player to the US/CAN marketing team
- Informs and/or updates leaders on relevant information in a timely manner.
- Manages time effectively and conducts activities in an organized manner.
- Presents ideas expectations and information in a concise organized manner.
- Uses problem solving methodology for decision making and follow up.
- Performs other reasonable duties as assigned by manager.
- Handle additional projects / functions as assigned.
The pay range for this position is $47.35 to $64.71 per hour.
Washington Applicants Only: Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.
FLEX opportunities offer coverage for medical dental vision health care flexible spending account dependent care flexible spending account life insurance disability insurance accident insurance adoption expense reimbursements paid parental leave 401(k) plan stock purchase plan discounts at Marriott properties commuter benefits employee assistance plan and childcare discounts. Benefits are subject to terms and conditions which may include rules regarding eligibility enrollment waiting period contribution benefit limits election changes benefit exclusions and others.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquartersbased positions are considered hybrid for candidates within a commuting distance to Bethesda MD; candidates outside of commuting distance to Bethesda MD will be considered for Remote positions.
The application deadline for this position is 15 days after the date of this posting May 12 2025.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive peoplefirst are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Senior Manager
Employment Type
Full-Time
