Sr. Paid Social Specialist
Sr. Paid Social Specialist
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$ 90000 - 110000
1 Vacancy
Job Description
About AmeriPharma
AmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas creativity and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves.
AmeriPharmas Benefits
- Full benefits package including medical dental vision life that fits your lifestyle and goals
- Great pay and general compensation structures
- Employee assistance program to assist with mental health legal questions financial counseling etc.
- Comprehensive PTO and sick leave options
- 401k program
- Plenty of opportunities for growth and advancement
- Company sponsored outings and teambuilding events
- Casual Fridays
Job Summary
AmeriPharma is seeking a highly skilled Senior Paid Social Specialist to develop manage and optimize paid social
campaigns across Facebook Instagram TikTok and other platforms. This role plays a key part in driving lead generation
and patient acquisition through fullfunnel strategy creative testing and ongoing performance analysis. Youll work
closely with the digital marketing team to execute scalable campaigns improve channel performance and meet growth
goals. This is a handson resultsfocused role ideal for someone with deep paid social expertise and strong analytical
skills.
Schedule Details
Location: OnSite Laguna Hills CA.
Hours: MondayFriday 9:00 AM5:30 PM
Duties and Responsibilities
- Plan launch and optimize paid campaigns across Meta (Facebook and Instagram) TikTok LinkedIn Pinterest Reddit X and more
- Design and manage fullfunnel strategies to drive qualified traffic and lead generation
- Build and refine custom audiences lookalikes and retargeting segments across platforms
- Partner with creative teams to produce highperforming social ads including UGC and video content
- Monitor campaign pacing and budget allocations to meet CPA and ROAS targets
- Conduct A/B and multivariate testing across copy creative bidding strategies and placements
- Analyze campaign data across GA4 Looker Studio and other platform reporting tools to inform decisions
- Translate performance data into clear actionable insights and reports for stakeholders
- Stay current with platform changes algorithm updates and social advertising best practices
- Ensure compliance with HIPAA and other regulatory guidelines in campaign execution
Required Skills
- 7 years of handson experience managing paid social campaigns with advanced knowledge of Meta Ads Manager
- Meta Media Buying Professional Certification
- Demonstrated experience managing TikTok Ads and familiarity with creative trends on emerging platforms
- Proven success driving lead generation and achieving performance targets such as CPL ROAS and CAC
- Strong command of audience targeting strategies bidding models and campaign structure
- Experience integrating CRM data for attribution and lead quality tracking
- Proficiency in GTM setup event tracking and conversion API integrations
- Highly detailoriented with strong problemsolving and optimization skills
- Excellent collaboration and communication skills across creative and technical teams
- Familiarity with regulatory and compliance requirements in healthcare or other regulated industries
Education and Experience
- Bachelors degree in Marketing Communications Business or a related field
- Demonstrated experience managing and scaling fullfunnel paid social campaigns
- Experience working independently and managing multiple campaigns simultaneously
- Comfortable developing creative briefs and partnering with design/content teams on campaign assets
- Experience with campaign tracking and performance reporting in healthcare or similar fields
Preferred Qualifications
- Skilled in analyzing campaign performance data using GA4 Looker Studio and platformspecific tools
- Experience working with HIPAAcompliant marketing systems and tools
- Exposure to influencer marketing or usergenerated content campaigns
AmeriPharmas Mission Statement
Our goal is to achieve superior clinical and economic outcomes while maintaining the utmost compassion and care for our patients. It is our joint and individual responsibility daily to demonstrate to outpatients prescribers colleagues and others that We Care!
Physical Requirements
The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations
EEO Statement
The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be anexhaustive list of all responsibilities duties and skills required. The duties and responsibilities of this position are subject to change and otherduties may be assigned or removed at any time. AmeriPharma values diversity in its workforce and is proud to be an AAP/EEO qualified applicants will receive consideration for employment without regard to race sex color religion sexual orientation gender identity national origin age protected veteran status or on the basis of disability or any other legally protected class.
Required Experience:
Senior IC
Employment Type
Full-Time
