Marketing Analytics Manager
Marketing Analytics Manager
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Job Description
Who we are
Were a leading global security authority thats disrupting our own category. Our encryption is trusted by the major ecommerce brands the worlds largest companies the major cloud providers entire country financial systems entire internets of things and even down to the little things like surgically embedded pacemakers. We help companies put trust an abstract idea to work. Thats digital trust for the real world.
Job summary
We are seeking a highly skilled and datadriven Senior Marketing Analyst with deep expertise in Adobe Analytics to join our Marketing Operations team. In this role you will be instrumental in driving insights informing strategy and supporting decisionmaking across our marketing initiatives. Youll work closely with crossfunctional teams to ensure data accuracy and translate complex analytics into clear business value.
What you will do
- Lead the implementation management and optimization of Adobe Analytics across all digital properties.
- Develop and maintain dashboards reports and custom segments to deliver actionable insights on campaign performance user behavior and customer journeys.
- Collaborate with marketing product and development teams to define key metrics KPIs and tagging requirements.
- Conduct deepdive analysis and ad hoc investigations to uncover trends anomalies and growth opportunities.
- Partner with developers and data engineers to ensure proper tagging data layer setup and analytics implementation.
- Build and maintain workspaces and visual dashboards in Adobe Analytics; share insights and findings via presentations and reporting tools.
- Analyze web traffic engagement conversion funnels and A/B tests to optimize digital experiences.
- Maintain and promote data governance best practices to ensure consistent accurate reporting.
- Stay informed on industry trends Adobe platform updates and analytics best practices.
What you will have
- Bachelors degree in Marketing Business Data Science or related field.
- 5 years of experience in digital marketing analytics with 3 years of direct Adobe Analytics experience.
- Expertlevel proficiency in Adobe Analytics Analysis Workspacesegments calculated metrics dashboards etc.
- Strong understanding of tag management strategies.
- Handson experience with Adobe APIs (e.g. Adobe I/O Adobe Experience Platform).
- Familiarity with frontend web technologies (JavaScript HTML CSS) and analytics tagging best practices.
- Strong verbal and written communication skills; able to communicate complex concepts to both technical and nontechnical stakeholders.
- Highly proficient in Excel and data visualization tools (e.g. Tableau Anaplan).
- Knowledge of SQL and data querying tools is a plus.
- Demonstrated ability to manage multiple priorities in a fastpaced environment with attention to detail and accuracy.
- Strong analytical and critical thinking skills with a talent for storytelling through data.
- Collaborative team player with a selfstarter mindset and a high degree of ownership and accountability.
Benefits
DigiCert offers a competitive benefits package for all of our fulltime employees.
DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws DigiCert prohibits discrimination on the basis of race or ethnicity religion color national origin sex age sexual orientation gender identity/expression veterans status status as a qualified person with a disability or genetic information. Individuals from historically underrepresented groups such as minorities women qualified person with disabilities and protected veterans are strongly encouraged to apply.
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Required Experience:
Manager
Employment Type
Full Time
