Role Technology Architect AEM Digital Marketing & Customer Experience Strategist Technology Marketing & Customer Experience Technology Location UK Compensation Competitive (including bonus) Role Developing and implementing strategies and technology solutions that enhance customer engagement improve user experiences and leverage technology to drive measurable marketing outcomes. Become a trusted advisor to customers and also to internal stakeholders in driving customers and our own business growth. The ideal candidate will have a passion for blending marketing strategy with cuttingedge consumer experience technology driving the integration of advanced technologies into our clients marketing initiatives. Experience& Skills needed:
15 years of overall industry experience in defining & implementing strategies and technology solutions & applications including Digital Commerce Marketing Automation Campaign Management
10 years of marketing automation platforms (e.g. Adobe Experience suite Marketo Salesforce Marketing Cloud) and customer relationship management (CRM) systems.
10 years of experience with data analytics tools (e.g. Google Analytics Tableau) and leveraging data to drive decisions.
Expertise in consumer experience design with a deep understanding of user journeys personalization and omnichannel marketing.
Experience with AI machine learning or other advanced technologies used in marketing automation and personalization.
10 years of experience in working closely and collaboratively with globally distributed teams including in India and other Europe markets
Should have provided solution to atleast 3 digital transformation / digital assets management initiatives using all variants of Adobe Experience Manager (onpremise AMS and SaaS)
Global Website Rollouts Centralize Digital Asset Mgmt Designing and building component library AEM CS management and golive support performance improvement strategies
Experience with architecting and developing solutions for highly scalable highly available systems
Experience Integrating AEM with other Adobe systems and enterprise systems
Provide architecture services for Adobe Experience Cloud
Should be aware of the latest Adobe Experience Cloud features
Responsible for creation and integration of solution using Adobe Experience Cloud Translate complex functional technical and business requirements into architectural designs using industry best practices and owns the solution Blue print
Able to consider both business and technical audiences. Participate client meetings and interactions to explain the solution approach
Hands on experience in AEM coding of AEM backend and front end components
Provides oversight planning estimates and technical guidance to ensure successful delivery AEM based projects.
Participates in the project design development and deployment implementation using Adobe Suite.
Establish and implement best practices around using the Adobe platform.
Ensures project developed is held to quality standards through code and design reviews
Participates in RFP participation and estimation
Job Description & Key Responsibilities
Strategic Contributions: Develop and implement comprehensive marketing and consumer experience strategies that incorporate advanced technologies including automation AI CRM platforms and data analytics tools to deliver seamless customer journeys across all touchpoints.
Consumer Experience Design: Collaborate with crossfunctional teams to design and optimize customer experiences ensuring they are personalized engaging and responsive to consumer needs preferences and behaviors.
Technology Integration: Lead the adoption and integration of marketing technology solutions (such as marketing automation customer data platforms and AIdriven analytics) to improve campaign effectiveness engagement and ROI.
DataDriven Decision Making: Utilize data analytics and insights to inform marketing strategies and decisions ensuring initiatives are optimized for performance and customer satisfaction. Provide regular reporting and analysis of key metrics.
Innovation and Trend Analysis: Stay uptodate with the latest marketing technologies and trends. Identify opportunities to leverage emerging technologies and digital platforms to enhance the consumer experience and marketing outcomes.
CustomerCentric Approach: Advocate for a customerfirst mentality ensuring all technology strategies and marketing efforts are designed with the enduser in mind to create value and build strong brand loyalty.
Soft Skills
Leadership
Demonstrable integrity empathy and emotional intelligence
Ability to set direction and then mobilise the commitment of team individuals
Shares new ideas and consistently demonstrates openness to the opinions and views of others.
Working Style
Excellent analytical presentation and strategic conceptual thinking and consulting skills
Primarily a relationship builder that builds formal and informal professional networks and maintains and extends networks within across and external to organizational boundaries.
Obtains and shares information ideas and problems cross collaboration ability
Is forward looking and future oriented
Mobilizes others to support change
Challenges conventional thinking and traditional ways of operating and invites stakeholders to identify issues and opportunities.
Communication skills
Ability & significant experience in working closely and collaboratively with globally distributed teams including in India and other Europe markets
Cultural sensitivity and appreciation of diversity
Business communication (native equivalent) proficiency English preferably another European language (French/ Spanish/Italian/German etc.)
Ability to communicate digital concepts and technologies to business leaders
Ability to communicate business concepts to technologists
Ability to provide strong technical operational guidance to technologists and feedback to architecture
Ability to conduct planning sessions
Ability to influence others by communicating ideas or positions in a persuasive manner that builds support agreement or commitment
Able to exert strong influencing and negotiation skills
Builds a trustbased relationship with key stakeholders. Uses a formal and informal network to gather information.
Why Infosys Infosys is a global leader in nextgeneration digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AIpowered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our alwayson learning agenda drives their continuous improvement through building and transferring digital skills expertise and ideas from our innovation ecosystem.
All aspects of employment at Infosys are based on merit competence and performance. We are committed to embracing diversity and creating an inclusive environment for all employees. Infosys is proud to be an equal opportunity employer.
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