Amazon PPC Specialist

About Us: Go North is a productfocused consumer goods company that owns 30 brands. Our portfolio of brands brings an assortment of unique and innovative products and are available on marketplaces in the USA and Europe. Our product range is divided into three main categories (Pet & Animal Lifestyle & Personal Care Home & Garden) delivering solutions for those who need them. You can check out our new ecom store here: Overview:

As a Amazon PPC Secialist at Go North your primary responsibility is to drive and optimize digital advertising campaigns across platforms like Amazon and Walmart to maximize sales and ROI. This includes creating and testing ad campaigns optimizing bidding strategies managing budgets and refining ad targeting through keyword harvesting. Youll analyze key metrics such as ACoS and TACoS to ensure costeffective ad performance while achieving sales growth. Additionally youll support new product launches with tailored ad strategies and collaborate with the content team to adjust creative elements based on datadriven insights.

Key Responsibilities:

Campaign Creation

• Develop and launch Sponsored Products Sponsored Brands and Sponsored Display Ads.

• Experiment with all campaign types to identify optimal strategies for advertised ASINs.

• Create Sponsored Brands Sponsored Brand Videos and Sponsored Display campaigns to test new creative formats.

• Provide biweekly recommendations to the content team in coordination with the Sales Manager for ad type adjustments and optimizations.

Bidding Optimization

• Continuously adjust bids daily and weekly to maximize performance within budget constraints.

• Use key metrics such as ACoS conversion rate keyword rank and more to drive monthovermonth and yearoveryear sales growth.

• Aim to optimize ad spend for maximum efficiency achieving the lowest possible CPC and ACoS with the highest CVR and overall sales.

Negative Keyword/Product Target Harvesting

• Analyze campaigns with broad targeting to identify underperforming or irrelevant search terms.

• Add nonconverting terms as negative keywords or product targets to improve campaign efficiency by preventing ads from showing on these terms.

Positive Keyword/Product Target Harvesting

• Review broad targeting campaigns to identify highperforming search terms.

• Transfer successful keywords or ASINs to existing exact match or product targeting campaigns for better control and performance.

• Negate these terms in their original campaigns to avoid duplicative targeting.

Budget Control

• Adhere to daily weekly and monthly ad spend targets set by the Category Manager.

• Manage budgets to stay on target for each period while ensuring sales objectives are met.

TACoS Optimization

• Optimize ads to meet targeted TACoS (Total Advertising Cost of Sales) goals.

• Monitor TACoS daily and weekly adjusting ad spend as needed to align actual results with target TACoS.

SQP / Market Share Analysis

• Perform SQP (Search Query Performance) and market share analyses to enhance reach and sales within each product category.

• Based on SQP insights provide recommendations to the content team on keyword adjustments and the integration of growth keywords into product listings and content.

New Product Launches

• Launch and manage campaigns for new product introductions with daily optimizations during the first month to track and enhance initial performance.

Walmart Ads

• Apply all above strategies to Walmart Ads except Negative Keyword/Product Target Harvesting (currently unavailable on Walmart Ads).

Go to your profile:

We are looking for a person with the following skills:

• 24 years of handson experience managing Amazon Ads

• Proven track record of optimizing ACoS TACoS CPC and CVR to meet or exceed campaign goals.

• Proficient in analyzing data to derive actionable insights and optimize campaign performance.

• Excellent communication and interpersonal skills. Strong English proficiency is essential.

• Ability to work and collaborate effectively in a fastpaced environment and adapt to changing priorities.

This is a full time consultancy position open for international applicants.