Performance Marketeer Search/Affiliates, EU B2C, Project Kuiper

Project Kuiper Consumer vision is to bring highspeed connectivity to any households globally. We are doing this by launching a constellation of Low Earth Orbit satellites that will provide lowlatency highspeed broadband connectivity to customers around the world. Project Kuiper is looking for a customer obsessed analytical individual to manage our search and affiliates performance marketing channels. Your core goal will be to drive web site traffic maximize sales and improve customer experience. You will build test automate and scale performance marketing initiatives across traffic channels. This is a unique opportunity to build and run the channel setup for an exciting new technology for our customers. As we are a new business you will own creation of target customer cohorts setup of search and affiliate traffic channels and implementation of channel strategy.

We are looking for someone datadriven with a relentless focus on delighting customers and improving return on investment (ROI). The ideal candidate is a selfstarter who is comfortable managing a wide range of marketing channels with expertise in paid search search engine optimization (SEO) and affiliates. In this role you will work with a range of technical and nontechnical teams to build automated marketing technology assess marketing capabilities own the experimentation strategy and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals while also innovating and finding efficiencies.

Key job responsibilities
Lead the strategy design and execution of search and affiliate marketing campaigns for Project Kuipers B2C business in Europe
Optimize subscriber acquisition across paid search SEO and affiliates
Invent and build customercentric solutions to improve variable marketing performance and optimize the ROI of a multimilliondollar budget while setting high standards and eliminating campaign defects
Apply deep and wide functional expertise to develop channel strategies and testing/experimentation plans.
Conduct detailed campaign and channel performance analysis leveraging data to optimize strategies refine targeting and improve ROI. Develop and maintain comprehensive reporting frameworks to track KPIs and present actionable insights and enable datainformed decisionmaking.
Champion automation attribution measurement and scaled solutions by influencing prioritization in tech roadmaps
Stay current with industry and Amazon bestpractices to define and execute an innovation roadmap to delight customers and drive efficiencies throughout your area

This position may require access to information technology or hardware that is subject to export control laws and regulations including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government. As such the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality citizenship and any other factors considered by the applicable export control regulations.


Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches
Experience in marketing or marketing research
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting

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