Brand Manager
Brand Manager
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Job Description
Required Qualifications:
- Bachelors degree in Marketing Business or a related field
- 8 years of experience in brand management
Preferred Qualifications:
- Deep understanding of brand principles marketing strategies campaign execution creative development and production.
- Project management skills
- Ability to think creatively and innovatively
- Professional judgement and discretion that comes from years of experience in the field
- Effective communication both written and verbal
- Leadership skills to motivate guide and manage team members
Skills:
Communicating Complex Concepts: Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple clear language appropriate to the audience.
Copywriting and Editing: Knowledge of copywriting and editing; ability to write review and edit texts and documents to promote marketing.
Graphic Visualization: Knowledge of visualization tools and techniques; ability to create visual images of ideas concepts and physical objects to communicate abstract or concrete messages to a target audience.
Knowledge of Customers: Knowledge of various types of customers and ability to analyze customer activities profiles and information.
Marketing Strategy and Positioning: Knowledge of market research segmentation and channels; ability to use business models to develop and implement marketing strategies objectives and tactics as well as establishing a communications plan.
Marketing Systems: Knowledge of components and functionality of marketing systems; ability to utilize an organizations marketing information systems in various business circumstances.
Project Management: Knowledge of effective project management strategies and tactics; ability to plan organize monitor and control projects ensuring efficient utilization of technical and administrative resources to achieve project objective
ABOUT EQUITABLE
At Equitable were a team committed to helping our clients secure their financial wellbeing so that they can pursue long and fulfilling lives.
We turn challenges into opportunities by thinking working and leading differently where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.
We are continuously investing in our people by offering growth internal mobility comprehensive compensation and benefits to support overall wellbeing flexibility and a culture of collaboration and teamwork.
We are looking for talented dedicated purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.
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Equitable is committed to providing equal employment opportunities to our employees applicants and candidates based on individual qualifications without regard to race color religion gender gender identity and expression age national origin mental or physical disabilities sexual orientation veteran status genetic information or any other class protected by federal state and local laws.
NOTE: Equitable participates in the EVerify program.
If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position please contact Human Resources at (212)or email us at .
At Equitable our power is in our people.
Were individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here youll work with dynamic individuals build your skills and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential
As the guardian of the companys brand identity the Brand Manager will partner with Brand Strategy Design Lead and Account Manager to ensure the brands integrity is upheld in all touchpoints. In addition they will be instrumental in ensuring the sharing of brand education across the organization.
Brand Management and Reputation
- Design implement and manage the brand governance process for Equitable Equitable Advisors as well as any cobranding efforts.
- Lead the editorial application of the brand overseeing copywriting and proofreading personnel
- Own the visual brand and in partnership with Brand Strategy the overall brand platform and oversee the updating of and implementation of brand guidelines across all marketing channels to maintain a cohesive brand image.
- Review internal and external agency work for both brand design and messaging to ensure accuracy and consistency.
- Conduct ongoing brand audits to assess the degree of brand consistency and provide necessary education and edits where needed.
- In partnership with Brand Strategy and legal review and approve sponsorship activation requests and activation assets as well as contests and sweepstakes requests
Brand Execution and Administration
- Understand licensing renewal guidelines in partnership with legal oversee trademark filing and tracking and escalate challenges to marketing SLT whenever necessary.
- In partnership with Brand Strategy conduct naming conventions for new products and services.
- Brand oversight and review of stationary assets conference assets and promo items
- Oversee key brand channels including brand mailbox brand pages on the intranet (Brand Connection) and brand asset site (Brand Hub).
- In partnership with Brand Strategy and HR ensure proper brand training is made accessible to all employees particularly during new hire onboarding.
- Drive ongoing process improvements within the Brand Management function
The base salary range for this position is $90000 $134000. Actual base salaries vary based on skills experience and geographical location. In addition to base pay Equitable provides compensation to reward performance with base salary increases spot bonuses and shortterm incentive compensation opportunities. Eligibility for these programs depends on level and functional area of responsibility.
Equitable Pay and Benefits: Equitable Total Rewards Program
Required Experience:
Manager
Employment Type
Full-Time
