Lead - Integrated Marketing
Lead - Integrated Marketing
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Job Description
Lead Integrated Marketing (Virtual Events)
Are you passionate about creating seamless highimpact virtual events Do you thrive in a fastpaced dynamic environment Freshworks is looking for a Virtual Events Lead to drive the logistics execution and innovation behind our virtual experiences. If you love orchestrating engaging virtual events that captivate audiences this is the role for you!
What youll do:
Own the virtual event process: Manage the intake of event requests keep the virtual event calendar current and ensure seamless communication with stakeholders.
Design impactful landing pages: Craft compelling conversionoptimized event landing pages that grab attention and drive registrations.
Set the stage for success: Create dynamic live and simulated virtual events that reflect our brand and enhance audience engagement.
Master the tech and logistics: Ensure smooth operations by setting up webinar platforms running tests managing registrations and troubleshooting in real time.
Boost event visibility: Partner with our email center of excellence to promote our virtual events through targeted email campaigns and integrated marketing strategies.
Deliver an engaging experience: Enable speakers on the platform moderate Q&A chat and interact with attendees through polls and surveys to maximize engagement.
Measure learn & improve: Track performance metrics analyze attendee engagement and optimize future events for better results.
Success Metrics (KPIs):
Registration & attendance growth: Drive higher signups and maximize participation.
Audience engagement: Track interaction levels live participation and attendee feedback.
Operational excellence: Continuously refine processes to enhance event execution efficiency.
Qualifications :
What You Should Bring to the Table:
Project management rockstar: Youre a pro at juggling multiple events keeping stakeholders aligned and ensuring deadlines are met.
Collaboration champion: You thrive in a crossfunctional environment working with marketing sales and web teams to make events successful.
Techsavvy builder: Experience with webinar platforms (Zoom Goldcast) website CMS tools (Contentful) and marketing automation platforms (Marketo HubSpot Salesforce).
Detailoriented and precise: You spot and fix issues before they happen ensuring flawless execution across all event elements.
Process innovator: Youre always looking for ways to improve workflows automate processes and enhance efficiency.
Datadriven decision maker: You use analytics to optimize event performance track success and continuously improve audience engagement.
Adaptable & agile: You thrive in a fastmoving environment and are comfortable evolving with changing priorities.
Additional Information :
We provide enterprisegrade service software without the complexity helping to deliver exceptional customer and employee experiences. Join our team to shape the future of virtual events and bring fresh engaging experiences to life!
Ready to make an impact Apply now and help us revolutionize virtual experiences!
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
