US Hemophilia Portfolio Marketing Director
US Hemophilia Portfolio Marketing Director
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$ 169700 - 282900
1 Vacancy
Job Description
ROLE SUMMARY
The US Hemophilia franchise is one of the most rapidly growing businesses across US Commercial Division. The franchise is building on the strong legacy of Pfizer in the Hemophilia space with the recent launch of HYMPAVZI in Hemophilia A and B and is looking to evolve in rare hematology requiring a cohesive presence and continued demonstration of Pfizers commitment to the rare bleeding disorders community.
The US Hemophilia Portfolio Marketing Director will serve a critical role for the US Hematology & Endocrinology franchise by leading key hemophilia initiatives across the Factor business (Benefix & Xyntha) and establishing a strong hemophilia portfolio presence to ensure short and longterm success of the franchise. The Marketing Director will be responsible for leading HCP and patient marketing for the Factor brands & Hemophilia portfolio to include messaging omnichannel strategy development of promotional materials media and management of agency relationships. This role will also have responsibility for the competitive strategy maximization of the patient ambassador and CRM strategy factor performance management and business updates to leadership.
This position requires strong strategic analytical execution and decisionmaking skills. The successful candidate should be a selfstarter with proven track record of exceptional leadership and crossfunctional collaboration demonstrating ability to prioritize high agility and an innovative mindset to support the future vision for the portfolio.
This role will lead crossfunctional teams to deliver on financial and operational targets driving strategic and tactical execution across the factor business. This position will report to the US Hematology Portfolio and Factor Lead.
ROLE RESPONSIBILITIES
- Lead branded HCP and patient factor marketing including strategy messaging development of promotional materials and drive execution in partnership with customerfacing colleagues
- Lead the development and execution of a bestinclass hemophilia portfolio (branded and unbranded) strategy positioning and messaging
- Lead the omnichannel branded and unbranded HCP and patient promotional & media strategy CRM and patient adherence programs
- Lead and evolve the branded patient ambassador program
- Manage factor budget tactical execution and performance of the Agency of Record and other key partner agencies
- Develop KPIs and performance dashboards to support performance tracking and business updates to leadership
- Serve as the LRF and Performance Lead for Factor
- Support development of Strategic and Operating Plans financial planning and performance management
- Identify and execute key franchise initiatives to maximize portfolio impact
- Collaborate closely with brand teams including US Hympavzi team and crossfunctional teams to drive portfolio initiatives and franchise performance
- Partner closely with and provide brandspecific and portfolio guidance to crossfunctional partners (e.g. Finance ISE Commercial Effectiveness CMO etc.) on brand performance needs
BASIC QUALIFICATIONS
- 8 years of pharmaceutical industry or commercial experience required (8 years if candidate has MBA or advanced degree)
- Previous US inline or portfolio marketing strongly preferred
- Rare disease or specialty experience preferred
- BA/BS degree required MBA or other advanced degree highly desirable
- Proven track record in developing executing and measuring complex marketing programs that drive performance
- Demonstrated ability to successfully navigate whitespace and complex stakeholder maps to develop novel solutions
- Demonstrated ability to work effectively with varied internal stakeholders to identify key customer insights and translate into actionable strategies
- Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences including senior management
- Strong people management and influencing skills even without direct reporting relationships
- Proven track record of operating in a fastpaced high energy environment
- Strong analytical skills; detail and action oriented
- Selfmotivated and a team player
- Demonstrated ability to manage and deliver results on multiple complex competing projects in a deadlineoriented environment
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Other Job Details:
Last day to apply: May 22 2025
The annual base salary for this position ranges from $169700.00 to $282900.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an EVerify employer. This position requires permanent work authorization in the United States.
Required Experience:
Director
Employment Type
Full-Time
