Marketing Campaigns Manager, Sales Programs

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies from the worlds largest enterprises to the most ambitious startups use Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.

About the team

Our Campaigns team drives global strategies to engage prospects and customers and generate demand for our prioritized solutions. We are salesaligned and partner closely with Product Marketing Regional Marketing Performance Marketing Sales and others to bring fullfunnel campaigns to life and optimize performance and business are looking for someone with experience creating and managing outbound messaging and content at scale. This is a key role in Stripes campaigns team and will contribute directly to Stripes growth. This is an opportunity for someone who doesnt shy away from building and measuring programs team collaboration and project management. The ideal candidate is adept at thinking both strategically and tactically to get things done.

What youll do

In this role you will be a key member of our sales play program team where youll be responsible for crafting and implementing comprehensive outbound messaging strategies that resonate across diverse market segments. Your work will involve developing compelling content fostering crossfunctional collaboration and creating resources that enable and empower the sales team. Youll play a crucial role in enhancing the effectiveness of sales communications driving engagement and ultimately contributing to pipeline growth. Your analytical skills will be essential in measuring the impact of these initiatives and continuously refining approaches based on datadriven insights. This position requires a blend of creative messaging strategic thinking and a keen understanding of sales enablement practices.

Responsibilities

• Create and refine outbound messaging content for key themes and solutions that increases response rates and drives pipeline growth.
• Help build Stripes muscle around sales plays in partnership with sales campaigns team product marketing sales and more with a specific focus on messaging strategies and collateral.
• Generate compelling hooks offers and clear callstoaction to optimize response rates.
• Develop a content strategy across product lines industries competitors personas segments and regions.
• Partner with the sales play team to create optimized outbound messaging and enablement materials for the sales play portfolio.
• Establish a central library of outbound campaigns to facilitate a selfserve outbound model for sellers.
• Promote adoption and utilization of centrally generated outbound content throughout the sales organization working with the enablement team.
• Run A/B tests analyze cadence and campaign results and communicate and implement findings to drive a culture of continuous improvement
• Track and analyze the utilization and impact of messaging initiatives. Collaborate with data ops tooling teams to ensure ease of trackability and measurement of efficacy

Who you are

Were looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements you are encouraged to apply. The preferred qualifications are a bonus not a requirement.

Minimum requirements

• 7 years relevant experience in product marketing or outbound content creation
• Experience building and executing global sales enablement and/or sales play programs with complex worldwide teams and a wide range of key stakeholders
• Proven track record of defining and executing campaign strategies that deliver against funnel metrics and KPIs
• A proactive self starter able to work with a high level of autonomy
• Superb organization and project management skills and the capacity to manage multiple complex projects at once

Preferred qualifications

• Understanding of sales motions and tactics
• Understanding of the payments SaaS and financial technology sectors
• Experience marketing cloud services and/or software solutions
• A startup mentality with a bias to action and the ability to flex in a fastpaced environment
• Experience at highly dynamic highgrowth tech companies

Required Experience:

Manager