CRM Marketing Automation Specialist
CRM Marketing Automation Specialist
Posted on :
13-05-2025
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1 Vacancy
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Job Description
MOO set out to shake up the world of print back in 2006. And weve come a long way since. Today were a 400 strong team (were thinking of getting matching jackets) who create print and digital products for companies of all sizes from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.
Our global HQ is in London UK while we also have premises in Dagenham. In the US youll find us in Boston MA as well as East Providence RI and Denver CO.
Were making new and exciting things and we could really do with your help.
The CRM (Customer Relationship Management) team strives to deliver personalised omnichannel experiences that deepen the connection between MOO and its customers. Each touch point is an opportunity to deliver remarkable experiences for customers while building greater lifetime value potential for MOO.
MOO is seeking a proactive selfstarter who can manage multiple priorities and work efficiently with key stakeholders to drive the value of both new and returning customer base fostering trust and loyalty.
This is an exciting opportunity for an experienced email marketer. This person must be a selfstarter who can manage multiple priorities and work efficiently with key stakeholders to deliver insightsdriven marketing initiatives. The successful candidate will report to the CRM marketing manager and work closely with marketing ecommerce customer services and creative teams. They will drive and implement CRM marketing initiatives with a focus on emails.
Responsibilities
- Execute the marketing email strategy for MOO customers through the full production process. This means planning with wider CRM marketing and content teams assisting with creative briefs creating campaigns in MOOs marketing automation software building audience segments circulating proofs and collecting feedback from key stakeholders.
- Aid in the development of the customer marketing calendar and forecasting performance based on past campaign results.
- Maintain productive crossfunctional relationships and manage expectations with various stakeholders in the business.
- Measure and summarise campaign results with data available from the marketing automation platform (Braze) and analytics tools such as Tableau and Google Analytics. Provide insightful engagement and revenue analysis providing learnings that will help inform future strategies.
- Study the key variables that impact email and returning customer performance to optimise messaging and segment strategy.
- Strive to improve all email marketing efforts while staying abreast of industry best practices and developing technology.
- Suggest testing strategies that drive increased conversion engagement and lifetime value.
- Assist in related CRM operational efforts including copy translations and maintaining functionality of marketing automation software.
About You
- The ideal candidate will have previous experience in a marketing role at entry or mid level.
- Possesses understanding of email marketing and executing insightsdriven marketing campaigns
- Strong stakeholder management experience and a desire to collaborate crossfunctionally as this person will need to work with several other departments
- Excellent oral and written communication skills with the ability to convey marketing plans and results to all levels of the organisation
- Experience creating audience segments and developing marketing campaigns that deliver a targeted message and create brand affinity
- Detailoriented with a high degree of organisation and accuracy
- Experience using BRAZE (Desirable) or another major marketing automation provider (Salesforce Marketing Cloud Bloomreach Adobe Campaign Emarsys Cordial Klaviyo Hubspot etc.)
Nice To Haves
- Some HTML experience able to identify coding issues that may cause rendering problems in emails
- Experience using Braze marketing automation platform
Whats it like to work at MOO
MOOs the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success while also recognising the importance of a healthy work/life balance.
Thats why we offer 25 days holiday rising by one day for each year here (for 5 years) a matched pension scheme MOOs share option scheme and paid parental leave. Well offer you private healthcare life insurance a season ticket loan and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program.
Diversity Statement
We are working hard to create a representative inclusive and superfriendly team because we know that different experiences perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesnt discriminate on the basis of race colour religion or belief gender national origin age sexual orientation marital status disability or any other protected class.
As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a valuesdriven purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore wed like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it wont in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential it is only used to better our inclusion and diversity submitting this information you consent to MOOs processing of it for these purposes.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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