CRM Executive (Finnish speaking) part-time
CRM Executive (Finnish speaking) part-time
Posted on :
12-05-2025
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1 Vacancy
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Job Description
You will be responsible for the development implementation and optimization of customer engagement and retention initiatives within the iGaming sector. This role is vital in ensuring that our customers enjoy a seamless and engaging gaming experience.
Tasks
- Monitoring the marketplace competitive landscape industry trends and 3rd party data sources to constantly identify new marketing opportunities and/or potential threats.
- Proactively bringing up proposals for new activities tests new channels and ways of working are key success criteria for this role.
- Analysing customer data to segment the player base effectively and target specific player groups with personalised communication.
- Creating and managing email marketing campaigns newsletters and automated customer journeys to deliver relevant and timely content to players.
- Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value.
- Managing communication across various channels including SMS push notifications inapp messaging and social media to ensure consistent messaging and engagement.
- Analysing player behaviour campaign performance and ROI to continually refine CRM strategies and recommend improvements.
- Conducting A/B tests to optimise content and communication strategies and iterate based on the results.
- Collaborating with crossfunctional teams including marketing product and customer support to ensure alignment on CRM initiatives.
- Ensuring all CRM activities comply with industry regulations and best practices.
Requirements
- Proven experience in CRM or content writing in the iGaming industry
- Finnish language fluency (a must have)
- Strong communication skills
- Strong analytical skills and proficiency in datadriven decisionmaking
- Familiarity with CRM software and marketing automation tools (Smartico an advantage)
- Creative thinking and the ability to develop engaging and personalized content
- A deep understanding of iGaming customer behavior and trends (an advantage)
- Knowledge of industry regulations and responsible gaming practices
- Resultsdriven with a strong commitment to achieving KPIs and targets
- Ability to work in a fastpaced and dynamic environment
- Strong organizational skills and attention to detail
Consultancy contract (B2B) within Europe for parttime basis service (2025 hours per week)
Employment Type
Full Time
Key Skills
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