Field Marketing Manager
Field Marketing Manager
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Job Description
Freshworks is looking for a resultsoriented performancedriven marketing leader to drive field marketing in Germany and Netherlands. Reporting to the Senior Director (International) this role will lead and implement our field marketing strategy for these 2 regions in Europe.
We are looking for an experienced field marketer with SaaS / Cloud experience. The successful candidate is proficient in understanding the customer/prospect journey and has robust experience in demand generation programs pipeline creation field events campaigns digital and endtoend conversion of marketing leads. The person will work closely with Business Development (BD) Account Executive (AE) and Account Manager (AM) to drive alignment and lead followup & conversion.
- Lead regional marketing execution to drive pipeline growth and improve funnel conversion for the Field and Commercial business segments.
- Own strategy development and execution of demand generation programs field events (owned and 3rd party) and webinars. The person will collaborate cross functionally to drive email and nurture campaigns and digital marketing.
- Collaborate with sales business development and customer success leaders to ensure strong execution and results.
- Own quarterly planning cycle with sales and functional teams for interlock and share plans proactively with stakeholders at QBR (Quarterly Business Review).
- Manage marketing budgets track ROI and measure all marketing programs. Utilize datadriven insights to optimize marketing strategies investments and resource allocation.
- Collaborate with brand campaigns customer and product marketing teams to drive expansion within existing customer segments and identify opportunities for new business initiatives.
- Work with the product marketing and content team to develop insights and contents for field events (eg keynote slides panel discussion questions).
- Collaborate with the partner marketing team to support partner events onground (where necessary eg booth seminar).
- Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs.
Qualifications :
- 10 years experience in B2B marketing with experience in Cloud / SaaS enterprise application with fluency in English and German. The ability to speak Dutch is a plus but not necessary.
- Proven track record in developing and executing field marketing events webinars and integrated marketing campaigns that drive leads pipeline and revenue for the business.
- Proven ability and experience to direct internal stakeholders product marketing campaign managers field sales BD on value proposition for field marketing.
- Experience in collaboration with partner marketing is a strong plus.
- Solid capabilities in working with diverse teams to implement global and regional marketing priorities.
Additional Information :
- Enhanced PaidTimeOff with an additional day for the 1st 5 years of service
- Life insurance
- Learning & Reading budget of up to 1.000 per year
- Free lunch on Freshworks 3x a week in the office
- 25 days of annual PaidTimeOff (PTO)
- Company Funded Employee Assistance Program (EAP) for both you and your family
- Discounted Tax Support Services
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
